Descrição:
Portfolio. Used - Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference Capa dura - 2006
por Steve Lance; Jeff Woll
The new bible for creating more powerful advertising
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
#3 Read what your customer reads, watch what she watches
#10 Quality is the absence of nonquality signals
#15 Sell the benefit, the advantage, and the feature in that order
#19 Get the no-bodies out of your approval process
#41 Know when and how to scream 'sale'
Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn't work in today's advertising world.
Resumo
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
- #3 Read what your customer reads, watch what she watches
- #10 Quality is the absence of nonquality signals
- #15 Sell the benefit, the advantage, and the feature—in that order
- #19 Get the no-bodies out of your approval process
- #41 Know when and how to scream “sale”
Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Primeira linha
If you're over forty, that line might mean nothing to you.
Detalhes
- Título The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
- Autor Steve Lance; Jeff Woll
- Encadernação Capa dura
- Edição First Edition
- Páginas 270
- Volumes 1
- Idioma ENG
- Editorial Portfolio, New York, New York, U.S.A.
- Data de publicação July 6, 2006
- Ilustrado Sim
- ISBN 9781591841241 / 1591841240
- Peso 0.76 libras (0.34 kg)
- Dimensão 7.12 x 5.96 x 0.98 in. (18.08 x 15.14 x 2.49 cm)
- Época de 18 a UP anos
- séries 13 - UP
- Library of Congress subjects Advertising, Marketing
- Dewey Decimal Code 659.1
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
por Lance, Steve, Woll, Jeff
- Usado
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- Used - Very Good
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
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- 1
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Frederick, Maryland, United States
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
por Lance, Steve; Woll, Jeff
- Usado
- Bom
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- Encadernação
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- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
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Memphis, Tennessee, United States
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Portfolio, 2006-07-06. hardcover. Good. 5x1x7.
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Little Blue Book of Advertising, The: Fifty-two Small Ideas that Can Make a Big Difference
por Lance, Steve & Jeff Woll
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Bethlehem, Pennsylvania, United States
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Descrição:
Portfolio / Penguin. 2006. vg+. Hardcover. ISBN:9781591841241 xviii 270 pages; navy text & illustrations; contents clean; binding solid; 7" tall; light shelf wear to edges of dj .
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
por Lance, Steve & Jeff Woll
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- first
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- Usado - Near Fine-
- Edição
- Stated First Edition, First Printing
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
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Piggott, Arkansas, United States
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Descrição:
Portfolio / Penguin, 2006. A stock image [photo] is an accurate representation of the listed book's dust jacket design©. Complete number line at copyright page. NON price-clipped dust jacket [$ 19.95], clean, crisp, colors bright, minor edge wear. Pages [270] clean, mostly unmarked [last 1/3 of book with minor highlighting], binding tight and square. White boards, clean, blue spine, bright silver gilt lettering. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described. . Stated First Edition, First Printing. Hard Cover. Near Fine-/Near Fine. Illus. by Various Artists.
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The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
por Jeff Woll; Steve Lance
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- Novo
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
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- 1
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Seattle, Washington, United States
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Descrição:
Penguin Publishing Group, 2006. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
por Lance, Steve
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- Novo
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
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- 1
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LONG BEACH, California, United States
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New. Spend Less, Read More.
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The Little Blue Book Of Advertising: 52 Small Ideas That Can Make A Big Difference
por Lance, Steve; Woll, Jeff
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- Perto de Excelente
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- first
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- Usado - Perto de Excelente
- Edição
- First Edition 1st Printing
- Encadernação
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- 9781591841241 / 1591841240
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Woodlawn, Illinois, United States
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New York, New York, U.S.A.: Portfolio, 2006. First Edition 1st Printing. Hardcover. Near Fine/Near Fine. 12mo - over 6¾" - 7¾" tall. First Edition (Number Line With The One Present). The Book Has Minor Edge Wear And A Rem. Mk. On The Lower Page Edges. The Unclipped Jacket Has Minor Wear.
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The LITTLE BLUE BOOK of ADVERTISING - Fifty-Two Small Ideas That Can Make a Big Difference
por Lance, Steve and Jeff Woll
- Usado
- Capa dura
- first
- Condição
- Novo
- Edição
- 1st edition/1st printing.
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
- Quantidade Disponível
- 1
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Nevada City, California, United States
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Descrição:
New York: portfolio/Penguin, 2006. 1st edition/1st printing.. Hardcover in blue/white boards, in blue/white unclipped jacket.. As New.. Invaluable BIG IDEAS. Nice bright clean crisp copy of 1st printing. 5-1/4 x 7-1/4, 270 pp, b/w illus.
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The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
por Lance, Steve, Woll, Jeff
- Usado
- Condição
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
- Quantidade Disponível
- 1
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Mishawaka, Indiana, United States
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Descrição:
Penguin Publishing Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
por Lance, Steve
- Usado
- Bom
- Capa dura
- Condição
- Usado - Bom
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9781591841241 / 1591841240
- Quantidade Disponível
- 1
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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