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The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
por Jeff Woll; Steve Lance
- Usado
- Capa dura
- Condição
- Like New
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Livreiro
-
Seattle, Washington, United States
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Sinopse
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
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Detalhes
- Livreiro
- ThriftBooks
(US)
- Nº do estoque do livreiro
- G1591841240I2N00
- Título
- The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
- Autor
- Jeff Woll; Steve Lance
- Formato/Encadernação
- Capa dura
- Estado do livro
- Novo
- Quantidade Disponível
- 1
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Editorial
- Penguin Publishing Group
- Local de publicação
- New York, New York, U.s.a.
- Data de publicação
- 2006
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