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The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big

The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference

por Jeff Woll; Steve Lance

  • Usado
  • Capa dura
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Like New
ISBN 10
1591841240
ISBN 13
9781591841241
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 4 de 5 estrelas de clientes da Biblio.
Seattle, Washington, United States
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€ 6,52
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Sobre este item

Penguin Publishing Group, 2006. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Sinopse

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

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Detalhes

Livreiro
ThriftBooks US (US)
Nº do estoque do livreiro
G1591841240I2N00
Título
The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
Autor
Jeff Woll; Steve Lance
Formato/Encadernação
Capa dura
Estado do livro
Novo
Quantidade Disponível
1
ISBN 10
1591841240
ISBN 13
9781591841241
Editorial
Penguin Publishing Group
Local de publicação
New York, New York, U.s.a.
Data de publicação
2006

Termos da venda

ThriftBooks

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ThriftBooks

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 4 de 5 estrelas de Biblio clientes.
Membro de Biblio desde 2018
Seattle, Washington

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Glossário

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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