Foto de Stock: A capa pode ser diferente.
How We Decide Trade cloth - 2009 - 1st Edição
por Lehrer, Jonah
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions
Since Plato, philosophers have described the decision-making process as either rational or emotional:
we carefully deliberate, or we blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reasonand the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders”from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Resumo
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Informações do editor
Detalhes
- Título How We Decide
- Autor Lehrer, Jonah
- Encadernação Trade Cloth
- Número da edição 1st
- Edição 1
- Páginas 256
- Idioma EN
- Editorial Houghton Mifflin Harcourt, Boston
- Data de publicação 2009-02-09
- ISBN 9780618620111
Extrato
Revisões da mídia
Mais exemplares à venda
Foto de Stock: A capa pode ser diferente.
How We Decide
por Lehrer, Jonah
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Waltham, Massachusetts, United States
- Preço do item
-
€ 0,94€ 2,83 frete para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt. Used - Good. . good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Preço do item
€ 0,94
€ 2,83
frete para USA
Foto de Stock: A capa pode ser diferente.
How We Decide
por Lehrer, Jonah
- Usado
- Condição
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Waltham, Massachusetts, United States
- Preço do item
-
€ 1,29€ 2,83 frete para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Preço do item
€ 1,29
€ 2,83
frete para USA
Foto de Stock: A capa pode ser diferente.
How We Decide
por Lehrer, Jonah
- Usado
- Aceitável
- first
- Condição
- Usado - Aceitável
- Edição
- First Edition
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Philadelphia, Pennsylvania, United States
- Preço do item
-
€ 3,95Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt. First Edition. Acceptable. Acceptable. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Preço do item
€ 3,95
Frete grátis para USA
Foto de Stock: A capa pode ser diferente.
How We Decide
por Lehrer, Jonah
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Reno, Nevada, United States
- Preço do item
-
€ 5,41Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt Publishing Company. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Preço do item
€ 5,41
Frete grátis para USA
How We Decide
por Jonah Lehrer
- Usado
- Capa dura
- Condição
- Novo
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, United States
- Preço do item
-
€ 5,93Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt Publishing Company, 2009. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Preço do item
€ 5,93
Frete grátis para USA
How We Decide
por Jonah Lehrer
- Usado
- Muito Bom
- Capa dura
- Condição
- Usado - Muito Bom
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, United States
- Preço do item
-
€ 5,93Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt Publishing Company, 2009. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Preço do item
€ 5,93
Frete grátis para USA
How We Decide
por Jonah Lehrer
- Usado
- Muito Bom
- Capa dura
- Condição
- Usado - Muito Bom
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, United States
- Preço do item
-
€ 5,93Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt Publishing Company, 2009. Hardcover. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Preço do item
€ 5,93
Frete grátis para USA
Foto de Stock: A capa pode ser diferente.
How We Decide
por Jonah Lehrer
- Usado
- Capa dura
- Condição
- Used: Good
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
HOUSTON, Texas, United States
- Preço do item
-
€ 6,15Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Co, 2009-02-09. Hardcover. Used: Good.
Preço do item
€ 6,15
Frete grátis para USA
Foto de Stock: A capa pode ser diferente.
How We Decide
por Lehrer, Jonah
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 4
- Livreiro
-
Mishawaka, Indiana, United States
- Preço do item
-
€ 6,29Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt Publishing Company. Used - Good. Used book that is in clean, average condition without any missing pages.
Preço do item
€ 6,29
Frete grátis para USA
Foto de Stock: A capa pode ser diferente.
How We Decide
por Lehrer, Jonah
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9780618620111 / 0618620117
- Quantidade Disponível
- 1
- Livreiro
-
Mishawaka, Indiana, United States
- Preço do item
-
€ 6,29Frete grátis para USA
Mostrar detalhes
Descrição:
Houghton Mifflin Harcourt Publishing Company. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Preço do item
€ 6,29
Frete grátis para USA