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How We Decide
por Lehrer, Jonah
- Usado
- Condição
- Used - Good
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Livreiro
-
Reno, Nevada, United States
Formas de pagamento
Sobre este item
Houghton Mifflin Harcourt Publishing Company. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Sinopse
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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Detalhes
- Livreiro
- Better World Books
(US)
- Nº do estoque do livreiro
- GRP82030004
- Título
- How We Decide
- Autor
- Lehrer, Jonah
- Estado do livro
- Used - Good
- Quantidade Disponível
- 1
- Encadernação
- Trade Cloth
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Editorial
- Houghton Mifflin Harcourt Publishing Company
- Local de publicação
- Boston
- Esta edição foi publicada pela primeira vez
- 2009-02-09
Termos da venda
Better World Books
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Sobre o Vendedor
Better World Books
Membro de Biblio desde 2010
Reno, Nevada
Sobre Better World Books
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