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Brand Vision: How to Energize Your Team to Drive Business Growth
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Brand Vision: How to Energize Your Team to Drive Business Growth Capa dura - 2006

por David Taylor

Resumo

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...

Informações do editor

Includes bibliographical references (p. [253] - 254) and index.

Descrição da aba

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.

Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:

  • Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition
  • The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle'
  • Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers
  • Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement

Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

Detalhes

  • Título Brand Vision: How to Energize Your Team to Drive Business Growth
  • Autor David Taylor
  • Encadernação Capa dura
  • Edição 1st edition
  • Páginas 288
  • Volumes 1
  • Idioma ENG
  • Editorial Wiley, Chichester, West Sussex, England
  • Data de publicação 2006
  • Ilustrado Sim
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780470028353 / 0470028351
  • Peso 1.47 libras (0.67 kg)
  • Dimensão 9.6 x 7.56 x 0.88 in. (24.38 x 19.20 x 2.24 cm)
  • Library of Congress subjects Employee motivation, Brand name products
  • Número da Biblioteca do Congresso dos Estados Unidos 2006033488
  • Dewey Decimal Code 371.95

Sobre o autor

David Taylor is Founder and Managing Partner of thebrandgym, a network of brand coaches that helps teams develop an inspiring vision and the action plans to turn it into growth.
David was recently named by the CIM as one of the world's 50 top marketing thinkers. He has worked with many acclaimed companies including T-Mobile, Unilever, Kraft, the BBC and SAB Miller to help them boost performance. He began in brand management with P&G before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe's leading marketing consultancy (now part of WPP).
David is the author of two previous books. His first, thebrandgym, quickly became Amazon.co.uk's best-selling branding title; his sequel, brandstretch, was the world's first and only focused examination of brand extension. He is a regular speaker at conferences and in the media, having written for publications including The Guardian, Marketing, Market Leader, Brand Strategy and Marketing Business.

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Brand Vision: How to Energize Your Team to Drive Business Growth

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Hardback. New. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Preço do item
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€ 11,91 frete para USA
Brand Vision � How to Energize Your Team to Drive Business Growth
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Brand Vision � How to Energize Your Team to Drive Business Growth

por David Taylor

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Encadernação
Hardcover
ISBN 10 / ISBN 13
9780470028353 / 0470028351
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John Wiley & Sons Inc, 2007. Hardcover. New. 1st edition. 284 pages. 9.50x7.50x1.00 inches.
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Brand Vision: How to Energize Your Team to Drive Business Growth
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Brand Vision: How to Energize Your Team to Drive Business Growth

por Taylor, David

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Hardcover
ISBN 10 / ISBN 13
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Brand Vision: How to Energize Your Team to Drive Business Growth
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Brand Vision: How to Energize Your Team to Drive Business Growth

por Taylor, David

  • Novo
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ISBN 10 / ISBN 13
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