Descrição:
Hardback. Very Good.
![Brand Vision: How to Energize Your Team to Drive Business Growth](https://d3525k1ryd2155.cloudfront.net/f/353/028/9780470028353.IN.0.l.jpg)
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Brand Vision: How to Energize Your Team to Drive Business Growth Capa dura - 2006
por David Taylor
Resumo
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
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Descrição da aba
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:
- Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition
- The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle'
- Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers
- Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement
Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Detalhes
- Título Brand Vision: How to Energize Your Team to Drive Business Growth
- Autor David Taylor
- Encadernação Capa dura
- Edição 1st edition
- Páginas 288
- Volumes 1
- Idioma ENG
- Editorial Wiley, Chichester, West Sussex, England
- Data de publicação 2006
- Ilustrado Sim
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780470028353 / 0470028351
- Peso 1.47 libras (0.67 kg)
- Dimensão 9.6 x 7.56 x 0.88 in. (24.38 x 19.20 x 2.24 cm)
- Library of Congress subjects Employee motivation, Brand name products
- Número da Biblioteca do Congresso dos Estados Unidos 2006033488
- Dewey Decimal Code 371.95
Sobre o autor
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Brand Vision: How to Energize Your Team to Drive Business Growth
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- Usado
- Bom
- Capa dura
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- ISBN 10 / ISBN 13
- 9780470028353 / 0470028351
- Quantidade Disponível
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GORING BY SEA, West Sussex, United Kingdom
- Preço do item
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€ 2,61€ 10,26 frete para USA
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Descrição:
Hardback. Good.
Preço do item
€ 2,61
€ 10,26
frete para USA
![Brand Vision: How to Energize Your Team to Drive Business Growth](https://d3525k1ryd2155.cloudfront.net/f/353/028/9780470028353.IN.0.m.jpg)
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Brand Vision: How to Energize Your Team to Drive Business Growth
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Artesia, California, United States
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Descrição:
Acceptable. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.
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Southport, Merseyside, United Kingdom
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€ 30,59€ 11,91 frete para USA
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Descrição:
Hardback. New. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Preço do item
€ 30,59
€ 11,91
frete para USA
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Exeter, Devon, United Kingdom
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€ 35,38€ 11,97 frete para USA
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Descrição:
John Wiley & Sons Inc, 2007. Hardcover. New. 1st edition. 284 pages. 9.50x7.50x1.00 inches.
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€ 35,38
€ 11,97
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Newport Coast, California, United States
- Preço do item
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€ 45,50Frete grátis para USA
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Descrição:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Preço do item
€ 45,50
Frete grátis para USA
![Brand Vision: How to Energize Your Team to Drive Business Growth](https://d3525k1ryd2155.cloudfront.net/f/353/028/9780470028353.IN.0.m.jpg)
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€ 81,62€ 5,16 frete para USA
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Descrição:
Wiley, 2007-01-16. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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€ 81,62
€ 5,16
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