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Brand Vision: How to Energize Your Team to Drive Business Growth
por David Taylor
- Usado
- Muito Bom
- Capa dura
- Condição
- Muito Bom
- ISBN 10
- 0470028351
- ISBN 13
- 9780470028353
- Livreiro
-
GORING BY SEA, West Sussex, United Kingdom
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Sobre este item
Sinopse
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
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Detalhes
- Livreiro
- World of Books Ltd
(GB)
- Nº do estoque do livreiro
- GOR002647702
- Título
- Brand Vision: How to Energize Your Team to Drive Business Growth
- Autor
- David Taylor
- Formato/Encadernação
- Hardback
- Estado do livro
- Usado - Muito Bom
- Quantidade Disponível
- 2
- Encadernação
- Capa dura
- ISBN 10
- 0470028351
- ISBN 13
- 9780470028353
- Editorial
- John Wiley & Sons
- Local de publicação
- Chichester, West Sussex, England
- Esta edição foi publicada pela primeira vez
- 2006
- LCCN
- 2006033488
Termos da venda
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World of Books Ltd
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