Trade Marksbrands and Competitiveness

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy,

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy,

Paperback / softback. New. This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of… Ler mais sobre este item

Routledge, 2010. Hardcover. New. 1st edition. 284 pages. 9.10x6.10x0.80 inches.

Routledge, 2013. Paperback. New. reprint edition. 248 pages. 8.75x6.00x0.50 inches.

Routledge, 2013. Paperback. New. reprint edition. 248 pages. 8.75x6.00x0.50 inches.