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Trademarks, Brands, and Competitiveness
por Teresa da Silva Lopes
- Novo
- Brochura
- Condição
- Novo
- ISBN 10
- 041563573X
- ISBN 13
- 9780415635738
- Livreiro
-
Southport, Merseyside, United Kingdom
Formas de pagamento
Sobre este item
Paperback / softback. New. This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
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Detalhes
- Livreiro
- The Saint Bookstore
(GB)
- Nº do estoque do livreiro
- A9780415635738
- Título
- Trademarks, Brands, and Competitiveness
- Autor
- Teresa da Silva Lopes
- Formato/Encadernação
- Paperback / softback
- Estado do livro
- Novo
- Quantidade Disponível
- 1
- Encadernação
- Brochura
- ISBN 10
- 041563573X
- ISBN 13
- 9780415635738
- Editorial
- Routledge
- Esta edição foi publicada pela primeira vez
- 2013-06
Termos da venda
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
Sobre o Vendedor
The Saint Bookstore
Membro de Biblio desde 2018
Southport, Merseyside
Sobre The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...