Switch
por Heath, Chip
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.
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![Switch: How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/925/578/1250578925.0.m.jpg)
Switch: How to Change Things When Change Is Hard
por Heath, Chip
- Condição
- Usado - Acceptable
- Published
- 2011
- Encadernação
- Paperback
- ISBN
- 9781847940322
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, USA
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€ 5,68
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Random House Business Books, 2011. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not… Ler mais sobre este item Preço do item
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![Switch: How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/696/551/1191551696.0.m.jpg)
Switch: How to Change Things When Change Is Hard
por Heath, Chip
- Condição
- Usado - Good
- Published
- 2011
- Encadernação
- Paperback
- ISBN
- 9781847940322
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- 1
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Seattle, Washington, USA
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€ 5,68
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Random House Business Books, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Preço do item
€ 5,68
![Nenhuma imagem disponível](https://d3525k1ryd2155.cloudfront.net/i/en20/no-book-image.png)
Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
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- Used - Good
- ISBN
- 9780385528757
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- 1
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Reno, Nevada, USA
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€ 6,72
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Crown Publishing Group, The. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Preço do item
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![Switch: How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/356/577/1250577356.0.m.jpg)
Switch: How to Change Things When Change Is Hard
por Heath, Chip
- Condição
- Usado - Acceptable
- Published
- 2011
- Encadernação
- Paperback
- ISBN
- 9781847940322
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, USA
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€ 5,68
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Descrição:
Random House Business Books, 2011. Paperback. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Preço do item
€ 5,68
![Switch: How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/112/874/1239874112.0.m.jpg)
Switch: How to Change Things When Change Is Hard
por Chip Heath
- Condição
- Usado - Acceptable
- Published
- 2011
- Encadernação
- Paperback
- ISBN
- 9780307885036
- Quantidade Disponível
- 1
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Seattle, Washington, USA
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€ 6,42
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Random House Business Books, 2011. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Preço do item
€ 6,42
![Switch: How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/357/707/1232707357.0.m.jpg)
Switch: How to Change Things When Change Is Hard
por Chip Heath; Dan Heath
- Condição
- Usado - Very Good
- Published
- 2011
- Encadernação
- Paperback
- ISBN
- 9781847940322
- Quantidade Disponível
- 1
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Seattle, Washington, USA
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€ 5,68
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Descrição:
Random House Business Books, 2011. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Preço do item
€ 5,68
![Switch: How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/044/466/1249466044.0.m.jpg)
Switch: How to Change Things When Change Is Hard
por Chip Heath
- Condição
- Usado - Good
- Published
- 2011
- Encadernação
- Paperback
- ISBN
- 9780307885036
- Quantidade Disponível
- 1
- Livreiro
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Seattle, Washington, USA
- Preço do item
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€ 6,42
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Descrição:
Random House Business Books, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Preço do item
€ 6,42
![Nenhuma imagem disponível](https://d3525k1ryd2155.cloudfront.net/i/en20/no-book-image.png)
Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
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- Used - Very Good
- ISBN
- 9780385528757
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- 1
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Reno, Nevada, USA
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€ 6,72
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Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Preço do item
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Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
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- Used - Very Good
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- 9780385528757
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Mishawaka, Indiana, USA
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Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Preço do item
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Switch : How to Change Things When Change Is Hard
por Heath, Chip
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- Used - Good
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- 9781410433138
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Mishawaka, Indiana, USA
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€ 9,96
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Thorndike Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Preço do item
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![Switch: How to change things when change is hard](https://d3525k1ryd2155.cloudfront.net/h/700/977/338977700.0.m.jpg)
Switch: How to change things when change is hard
por Heath, Chip
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- Usado - Good
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- 9781847940315
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GORING BY SEA, West Sussex, GBR
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Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
- Condição
- Used - Very Good
- ISBN
- 9780385528757
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- 1
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Reno, Nevada, USA
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€ 6,72
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Crown Publishing Group, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Preço do item
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![Nenhuma imagem disponível](https://d3525k1ryd2155.cloudfront.net/i/en20/no-book-image.png)
Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
- Condição
- Used - Good
- ISBN
- 9780385528757
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- 1
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Reno, Nevada, USA
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Crown Publishing Group, The. Used - Good. Used book that is in clean, average condition without any missing pages. Preço do item
€ 6,72
![Nenhuma imagem disponível](https://d3525k1ryd2155.cloudfront.net/i/en20/no-book-image.png)
SWITCH: HOW TO CHANGE THINGS WHE
por Heath, Chip
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- UsedVeryGood
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- 9780385528757
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- 1
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Tucker, Georgia, USA
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€ 1,88
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UsedVeryGood. All orders ship by next business day! This is a used hardcover book. Pages have no markings and has some wear. Dust jacket is included and has wear and small tears. The cover/boards have wear. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small… Ler mais sobre este item Preço do item
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Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
- Condição
- Used - Very Good
- ISBN
- 9780385528757
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- 1
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Mishawaka, Indiana, USA
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€ 6,72
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Crown Publishing Group, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Preço do item
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![Switch: How to change things when change is hard](https://d3525k1ryd2155.cloudfront.net/h/963/556/326556963.0.m.jpg)
Switch: How to change things when change is hard
por Heath, Chip
- Condição
- Usado - Very Good
- Encadernação
- Paperback
- ISBN
- 9781847940315
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GORING BY SEA, West Sussex, GBR
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Paperback. Very Good. Preço do item
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Switch: How to Change Things When Change Is Hard
por Chip Heath
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- New
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- New
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- 2010-02-16
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- Hardcover
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- 9780385528757
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Fredonia, Arizona, USA
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€ 12,20
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NEW, Ships usually the same day from Arizona. Preço do item
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Switch: How to Change Things When Change Is Hard
por Heath, Chip
- Condição
- Used - Good
- ISBN
- 9781847940322
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- 1
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Frederick, Maryland, USA
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€ 4,08
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Random House Business Books. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Preço do item
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![Switch : How to Change Things When Change Is Hard](https://d3525k1ryd2155.cloudfront.net/h/064/029/1255029064.0.m.jpg)
Switch : How to Change Things When Change Is Hard
por Chip Heath
- Condição
- Usado - Good
- Published
- 2011
- Encadernação
- Hardcover
- ISBN
- 9781410433138
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, USA
- Preço do item
-
€ 9,80
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Descrição:
Thorndike Press, 2011. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers.… Ler mais sobre este item Preço do item
€ 9,80
![Nenhuma imagem disponível](https://d3525k1ryd2155.cloudfront.net/i/en20/no-book-image.png)
Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
- Condição
- Used - Very Good
- ISBN
- 9781847940322
- Quantidade Disponível
- 1
- Livreiro
-
Mishawaka, Indiana, USA
- Preço do item
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€ 7,18
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Penguin Random House. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Preço do item
€ 7,18