Foto de Stock: A capa pode ser diferente.
Ver em tamanho grande.
Switch : How to Change Things When Change Is Hard
por Heath, Dan, Heath, Chip
- Usado
- Condição
- Used - Good
- ISBN 10
- 0385528752
- ISBN 13
- 9780385528757
- Livreiro
-
Reno, Nevada, United States
3 Cópias disponíveis deste vendedor
(Você pode adicionar mais na finalização da compra.)
Formas de pagamento
Sobre este item
Crown Publishing Group, The. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Sinopse
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.
Avaliações
(Entrar ou Criar uma conta primeiro!)
Detalhes
- Livreiro
- Better World Books
(US)
- Nº do estoque do livreiro
- 3979483-6
- Título
- Switch : How to Change Things When Change Is Hard
- Autor
- Heath, Dan, Heath, Chip
- Estado do livro
- Used - Good
- Quantidade Disponível
- 3
- Encadernação
- Hardback
- ISBN 10
- 0385528752
- ISBN 13
- 9780385528757
- Editorial
- Crown Publishing Group, The
- Local de publicação
- N . Y.
- Esta edição foi publicada pela primeira vez
- 2010-02-16
Termos da venda
Better World Books
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
Sobre o Vendedor
Better World Books
Membro de Biblio desde 2010
Reno, Nevada
Sobre Better World Books
Not everyone has access to a book the way you do, which is why Better World Books cares. We have donated millions of books and raised millions of dollars to support literacy, libraries and education. Every Better World Books purchase you make contributes. Oh yeah, great prices, fast delivery, unique titles and a generous return policy - we’ve got that too. Thank you for shopping with us!
