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The Selling of the President

The Selling of the President

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The Selling of the President

por Mcginniss, Joe

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ISBN 10
0140112405
ISBN 13
9780140112405
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 5 de 5 estrelas de clientes da Biblio.
Lincoln, Lincolnshire, United Kingdom
Preço do item
€ 3,28
€ 15,26 Envio para USA
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Sobre este item

Penguin Books, 1988. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780140112405

Sinopse

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Detalhes

Livreiro
Anybook.com GB (GB)
Estoque do vendedor nº
5804347
Título
The Selling of the President
Autor
Mcginniss, Joe
Estado do livro
Usado
Encadernação
Brochura
ISBN 10
0140112405
ISBN 13
9780140112405
Editorial
Penguin Books
Local de publicação
E Rutherford, New Jersey, U.s.a.
Data de publicação
1988

Termos da venda

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Anybook.com

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Membro de Biblio desde 2004
Lincoln, Lincolnshire

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