Descrição:
Penguin, 1988. Softcover. Good Condition. Has bookstore sticker on spine and back cover. Text appears clean, but may contain some marks that we missed. Cover Has Shelf, Edge and Corner Wear, Looks nice. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Politics & Government; ISBN: 0140112405. ISBN/EAN: 9780140112405. Pictures of this item not already displayed here available upon request. Inventory No: 1561057867. . 9780140112405
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The Selling of the President Brochura - 1988
por Joe McGinniss
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
Resumo
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
Informações do editor
Detalhes
- Título The Selling of the President
- Autor Joe McGinniss
- Encadernação Brochura
- Edição Reprint
- Páginas 251
- Volumes 1
- Idioma ENG
- Editorial Penguin Books, E Rutherford, New Jersey, U.S.A.
- Data de publicação 1988-08-02
- ISBN 9780140112405 / 0140112405
- Peso 0.49 libras (0.22 kg)
- Dimensão 7.9 x 4.99 x 0.62 in. (20.07 x 12.67 x 1.57 cm)
- Época de 18 a UP anos
- séries 13 - UP
- Library of Congress subjects Nixon, Richard M, Television in politics - United States
- Número da Biblioteca do Congresso dos Estados Unidos 88002501
- Dewey Decimal Code 324.973
Revisões da mídia
Citações
- Brill's Content, 06/01/2000, Page 99
Sobre o autor
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The Selling of the President
por McGinniss
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- Usado - Good Condition
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
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Burgin, Kentucky, United States
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The Selling of the President: The Classical Account of the Packaging of a Candidate
por McGinniss, Joe
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Annandale, New Jersey, United States
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UsedGood. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
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The Selling of the President: The Classical Account of the Packaging of a Candidate
por McGinniss, Joe
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Hopkins, Minnesota, United States
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Penguin Books, 1988. Reprint . Soft cover. As New. Unmarked, square, and tight like new.
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The Selling of the President: The Classical Account of the Packaging of a Candidate
por McGinniss, Joe
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- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
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Frederick, Maryland, United States
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Penguin Publishing Group. Used - Good. Good condition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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The Selling of the President: The Classical Account of the Packaging of a Candidate
por McGinniss, Joe
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Penguin Books. Used - Acceptable. Paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly.
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The Selling of the President: The Classical Account of the Packaging of a Candidate
por McGinniss, Joe
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Frederick, Maryland, United States
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Penguin Publishing Group. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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The Selling of the President: The Classical Account of the Packaging of a Candidate
por McGinniss, Joe
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- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
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Interlochen, Michigan, United States
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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The Selling of the President : The Classic Account of the Packaging of a Candidate
por McGinniss, Joe
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
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Mishawaka, Indiana, United States
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Penguin Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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The Selling of the President
por Joe McGinniss
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- Bom
- Brochura
- Condição
- Usado - Bom
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
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HOUSTON, Texas, United States
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Penguin (Non-Classics), 1988-08-02. Paperback. Good.
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The Selling of the President : The Classic Account of the Packaging of a Candidate
por McGinniss, Joe
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
- Quantidade Disponível
- 1
- Livreiro
-
Mishawaka, Indiana, United States
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Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
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