Marketing Management : Analysis, Planning, Implementation, and Control
por Kotler, Philip
- Usado
- Condição
- Used - Good
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Livreiro
-
Mishawaka, Indiana, United States
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Sobre este item
Sinopse
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Detalhes
- Livreiro
- Better World Books (US)
- Nº do estoque do livreiro
- 6297655-6
- Título
- Marketing Management : Analysis, Planning, Implementation, and Control
- Autor
- Kotler, Philip
- Estado do livro
- Used - Good
- Quantidade Disponível
- 3
- Encadernação
- Capa dura
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Editorial
- Pearson plc
- Local de publicação
- Upper Saddle River, Nj
- Esta edição foi publicada pela primeira vez
- May 28, 1999
Termos da venda
Better World Books
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