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Sales and Marketing: Learn What You Need in Two Hours
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Sales and Marketing: Learn What You Need in Two Hours Brochura - 2013

por Scott L. Girard Jr; Marc A. Price


Informações do editor

This is the second in a twelve-title series, a Crash Course for Entrepreneurs, and coaches prospective and new entrepreneurs in sales and marketing for their business. Many novice entrepreneurs have little more than a brilliant idea and a pocketful of ambition. They may not be born sales and marketing gurus. This book tells you exactly what you must know, in simple terms, using real-world examples. In a two-hour read, it walks you through the essentials of sales and marketing any product or service in a reader-friendly way. Learn the difference between sales and marketing, how to write a marketing plan, how to price what you sell, how to make the most of sales and marketing collaterals in all kinds of media, how to get and keep customers in our age of social networks and Internet tools, and how to avoid pitfalls including sales burnout. These serial entrepreneurs will save you time and trouble as you set up and run the sales and marketing of your new company.

Detalhes

  • Título Sales and Marketing: Learn What You Need in Two Hours
  • Autor Scott L. Girard Jr; Marc A. Price
  • Encadernação Brochura
  • Páginas 160
  • Volumes 1
  • Idioma ENG
  • Editorial Winsource Publishing LLC
  • Data de publicação 2013-01
  • ISBN 9789077256374 / 9077256377
  • Peso 0.63 libras (0.29 kg)
  • Dimensão 9 x 6.5 x 0.5 in. (22.86 x 16.51 x 1.27 cm)
  • Dewey Decimal Code 658.85

Sobre o autor

Marc Price has collaborated with the federal government, United States military, major nonprofit organizations, and some of the largest corporations in America, developing and implementing new products, services, and educational programs. Equally skilled in business-to-business and business-to-consumer functions, he has facilitated product positioning, branding, and outreach efforts on many different platforms for the organizations with which he has worked. As an entrepreneur, Marc has successfully directed the launch of seven different companies, ranging from traditional brick-and-mortar establishments to innovative dot-com initiatives. As an accomplished public speaker and writer, he has appeared on nationally syndicated television and radio networks, in national print publications, and has been the subject of numerous interviews and special-interest stories. He received his Bachelor of Science in organizational management from Ashford University.
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