Descrição:
Paperback. Very Good.
![Services Marketing: People, Technology, Strategy (Eighth Edition)](https://d3525k1ryd2155.cloudfront.net/f/011/659/9781944659011.IN.0.l.jpg)
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Services Marketing: People, Technology, Strategy (Eighth Edition) Brochura - 2016
por Jochen Wirtz; Christopher Lovelock
Descrição da aba
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Detalhes
- Título Services Marketing: People, Technology, Strategy (Eighth Edition)
- Autor Jochen Wirtz; Christopher Lovelock
- Encadernação Brochura
- Edição INTERNATIONAL ED
- Páginas 800
- Volumes 1
- Idioma ENG
- Editorial World Scientific Publishing Company
- Data de publicação 2016
- Features Index
- ISBN 9781944659011 / 1944659013
- Peso 3.3 libras (1.50 kg)
- Dimensão 10.8 x 8.5 x 0.9 in. (27.43 x 21.59 x 2.29 cm)
- Library of Congress subjects Marketing - Management, Service industries - Marketing
- Número da Biblioteca do Congresso dos Estados Unidos 2016003724
- Dewey Decimal Code 658.8
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Descrição:
Paperback. Good.
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Services Marketing: People, Technology, Strategy
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Lincoln, Lincolnshire, United Kingdom
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World Scientific Publishing Company, 2016. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9781944659011
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Services Marketing: People, Technology, Strategy
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Lincoln, Lincolnshire, United Kingdom
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World Scientific Publishing Company, 2016. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9781944659011
Preço do item
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Services Marketing : People, Technology, Strategy
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World Scientific Publishing Co Pte Ltd. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Speaking Tiger. Paperback. Good. . Cover and edges may have some wear. Mild to Moderate creasing / bending to covers and pages. Book is otherwise very clean, unmarked and 100% functional.
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World Scientific Publishing Co Pte Ltd, 2016. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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World Scientific Publishing Comp, 4/11/2016 12:00:01 A. paperback. Acceptable. 0.9843 in x 10.8661 in x 8.5827 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.
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