Workbook for Opening Innovation: Bridging Networked Business, Intellectual Property and Contracting Capa dura - 2012

Descrição da aba

Workbook for Opening Innovation Bridging Networked Business, Intellectual Property and Contracting on the implementation of phenomena, theories and ideas presented in the book Bazaar of Opportunities for New Business Development Bridging Networked Innovation, Intellectual Property and Business. In these two books, we go beyond the paradigm of open innovation and underline the variety of opportunities that firms may have in innovation and new business development with external actors. However, the inclusion of external actors creates additional risks firms have to also manage. This workbook presents practical tools for managers to utilize so that they are better prepared for innovation with external actors and, accordingly, they can then successfully implement open and networked innovation in their business. The workbook includes a guide for collaboration within networked innovation and business, a guide for making IP strategy, and a guide for contracting (including checklists supporting the contracting).

Although the Workbook for Opening Innovation is connected with the book Bazaar of Opportunities for New Business Development, it is a book that can be used without it if one is not interested in arguments and research behind the guides, tools and checklists given in the workbook.