Descrição:
Portfolio, 2014-10-16. Hardcover. Very Good. 1.1024 in x 8.8976 in x 6.1417 in.
![Everyone's a Critic: Winning Customers in a Review-Driven World](https://d3525k1ryd2155.cloudfront.net/f/383/846/9781591846383.PE.0.l.jpg)
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Everyone's a Critic: Winning Customers in a Review-Driven World Capa dura - 2014
por Bill Tancer
Resumo
How businesses can harness the power of online consumer reviews
But some savvy businesses have figured out how to navigateand even profit fromthe new world of ubiquitous customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Readers learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.
Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.
More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
But some savvy businesses have figured out how to navigateand even profit fromthe new world of ubiquitous customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Readers learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.
Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.
Informações do editor
Detalhes
- Título Everyone's a Critic: Winning Customers in a Review-Driven World
- Autor Bill Tancer
- Encadernação Capa dura
- Edição International Ed
- Páginas 246
- Volumes 1
- Idioma ENG
- Editorial Portfolio
- Data de publicação 2014-07-31
- ISBN 9781591846383 / 1591846382
- Peso 1 libras (0.45 kg)
- Dimensão 9.1 x 6.3 x 1.1 in. (23.11 x 16.00 x 2.79 cm)
- Dewey Decimal Code 658.802
Sobre o autor
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Everyone's a Critic: Winning Customers in a Review-Driven World
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Portfolio, 2014-10-16. Used - Like New. Used Like New, no missing pages, no damage to binding, may have a remainder mark.
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Everyone's a Critic: Winning Customers in a Review-Driven World
por Tancer, Bill
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Portfolio. Used - Very Good. Good shape with typical wear. Has a remainder mark. Hardcover Used - Very Good Ships fast! 2014
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Everyone's a Critic: Winning Customers in a Review-Driven World
por Tancer, Bill
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Mansfield, Massachusetts, United States
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Portfolio. Used - Like New. Great shape- pages are unmarked and sharp.Has a remainder mark. Hardcover Used - Like New Ships fast! 2014
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Everyone's a Critic : Winning Customers in a Review-Driven World
por Tancer, Bill
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Penguin Publishing Group. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Everyone's a Critic : Winning Customers in a Review-Driven World
por Tancer, Bill
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- ISBN 10 / ISBN 13
- 9781591846383 / 1591846382
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Penguin Publishing Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Everyone's a Critic: Winning Customers in a Review-Driven World
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UsedVeryGood. signs of little wear on the cover.
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Everyone's a Critic: Winning Customers in a Review-Driven World
por Tancer, Bill
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- 9781591846383 / 1591846382
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UsedVeryGood. Minor shelf wear
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Everyone's a Critic: Winning Customers in a Review-Driven World
por Tancer, Bill
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- Condição
- UsedVeryGood
- ISBN 10 / ISBN 13
- 9781591846383 / 1591846382
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Bensalem, Pennsylvania, United States
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UsedVeryGood. signs of little wear on the cover.
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Everyone's a Critic: Winning Customers in a Review-Driven World
por Tancer, Bill
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- ISBN 10 / ISBN 13
- 9781591846383 / 1591846382
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UsedLikeNew. Remainder mark
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