The Marketing Gurus: Lessons from the Best Marketing Books of All Time Capa dura - 2006
por Chris Murray; Manufactured by Soundview Executive Book Summaries
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. Other featured books include:
á Positioning by Jack Trout and Al Ries
á Kotler on Marketing by Philip Kotler
á The Popcorn Report by Faith Popcorn
á The Anatomy of Buzz by Emanuel Rosen
á Purple Cow by Seth Godin
á Relationship Marketing by Regis McKenna
á And more
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
Resumo
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.
Other featured books include:
- Positioning by Jack Trout and Al Ries
- Kotler on Marketing by Philip Kotler
- The Popcorn Report by Faith Popcorn
- The Anatomy of Buzz by Emanuel Rosen
- Purple Cow by Seth Godin
- Relationship Marketing by Regis McKenna
And more
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
Informações do editor
Detalhes
- Título The Marketing Gurus: Lessons from the Best Marketing Books of All Time
- Autor Chris Murray; Manufactured by Soundview Executive Book Summaries
- Encadernação Capa dura
- Edição [ Edition: first
- Páginas 290
- Volumes 1
- Idioma ENG
- Editorial Portfolio
- Data de publicação 2006-07-20
- ISBN 9781591841050 / 1591841054
- Peso 1.04 libras (0.47 kg)
- Dimensão 9.44 x 6.18 x 1.08 in. (23.98 x 15.70 x 2.74 cm)
- Época de 18 a UP anos
- séries 13 - UP
- Library of Congress subjects Marketing
- Número da Biblioteca do Congresso dos Estados Unidos 2005056472
- Dewey Decimal Code 658.8
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