Ir para o conteúdo

Nenhuma imagem disponível
Nenhuma imagem disponível

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition Brochura - 2017

por John Davis

Detalhes

  • Título Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
  • Autor John Davis
  • Encadernação Brochura
  • Páginas 390
  • Volumes 1
  • Idioma ENG
  • Editorial de Gruyter
  • Data de publicação 2017-12-19
  • Features Bibliography, Index
  • ISBN 9781501515767 / 1501515764
  • Peso 1.37 libras (0.62 kg)
  • Dimensão 9.61 x 6.69 x 0.81 in. (24.41 x 16.99 x 2.06 cm)
  • Library of Congress subjects Marketing research, Marketing - Evaluation
  • Número da Biblioteca do Congresso dos Estados Unidos 2017448397
  • Dewey Decimal Code 658.802

Sobre o autor

John A. Davis is Chairman of Brand New View LLC, USA. His career spans the academic and business worlds, as a senior executive and leader in both. He is the author of several acclaimed marketing books. John is a visiting professor at the International Olympic Academy in Olympia, Greece, and has also taught at University of Washington, UC Davis and Stanford University, and in partner programs with faculty from University of Chicago, INSEAD, Emory, Munich Business School, and the European Business School. John has also taught in dozens of executive education programs for leading companies, including: IBM, DOW Chemical, and Allianz. His research interests are in global brand leadership, marketing strategy, sports marketing, and marketing accountability. He received his M.B.A. from Columbia University and his B.A. from Stanford University.

Mais exemplares à venda

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

por John Davis

  • Novo
  • Brochura
Condição
Novo
Encadernação
Paperback
ISBN 10 / ISBN 13
9781501515767 / 1501515764
Quantidade Disponível
1
Livreiro
Southport, Merseyside, United Kingdom
Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Preço do item
€ 35,47
€ 11,88 frete para USA

Mostrar detalhes

Descrição:
Paperback / softback. New. Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
Preço do item
€ 35,47
€ 11,88 frete para USA
Nenhuma imagem disponível

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs

por Not Available (Not Available)

  • Novo
  • Brochura
Condição
Novo
Encadernação
Paperback
ISBN 10 / ISBN 13
9781501515767 / 1501515764
Quantidade Disponível
2
Livreiro
Exeter, Devon, United Kingdom
Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 3 de 5 estrelas de Biblio clientes.
Preço do item
€ 58,22
€ 11,94 frete para USA

Mostrar detalhes

Descrição:
De G Pr, 2017. Paperback. New. 3rd edition. 350 pages. 9.44x6.69x0.90 inches.
Preço do item
€ 58,22
€ 11,94 frete para USA
Nenhuma imagem disponível

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

por Davis, John

  • Usado
  • Bom
Condição
Usado - Bom
ISBN 10 / ISBN 13
9781501515767 / 1501515764
Quantidade Disponível
1
Livreiro
Newport Coast, California, United States
Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Preço do item
€ 64,07
Frete grátis para USA

Mostrar detalhes

Descrição:
perfect. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Preço do item
€ 64,07
Frete grátis para USA