Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Capa dura -

PRAISE FOR TRUST AGENTS

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me."
--Seth Godin, author of Tribes

"Business success today is as much about the relationships you cultivate with consumers as it is about your products or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superbly executed vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of the communities upon whom we increasingly depend."
--Fritz Henderson, CEO, General Motors

"This book gives marketers permission to be human. In fact, it goes as far as suggesting it might be a benefit. Get it, read it, share it!"
--John Jantsch, author of Duct Tape Marketing

"The foundation of all great marketing--online or offline--is trust. This book explains how to gain people's trust and turn it into a powerful force. Brogan and Smith are hardworking guys who know how to use the Web's tools to build business."
--Guy Kawasaki, cofounder, Alltop.com and author of Reality Check