![UnMarketing](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.OL.0.l.jpg)
Descrição da contracapa
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
UnMarketing includes the latest information on:
Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership.
With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
Detalhes
- Título UnMarketing
- Autor Scott Stratten
- Encadernação Brochura
- Edição 2 Reprint
- Páginas 304
- Volumes 1
- Idioma ENG
- Editorial Wiley
- Data de publicação 2016-10-10
- Features Index
- ISBN 9781119335009 / 1119335000
- Peso 0.8 libras (0.36 kg)
- Dimensão 8.9 x 5.9 x 0.9 in. (22.61 x 14.99 x 2.29 cm)
- Library of Congress subjects Relationship marketing, Viral marketing
- Número da Biblioteca do Congresso dos Estados Unidos 2016032568
- Dewey Decimal Code 658.802
Sobre o autor
Mais exemplares à venda
![UnMarketing: Everything Has Changed and Nothing is Different](https://d3525k1ryd2155.cloudfront.net/h/389/087/944087389.0.m.jpg)
UnMarketing: Everything Has Changed and Nothing is Different
por Stratten, Alison
- Usado
- Muito Bom
- Brochura
- Condição
- Usado - Muito Bom
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 3
- Livreiro
-
GORING BY SEA, West Sussex, United Kingdom
- Preço do item
-
€ 2,01€ 10,25 frete para USA
Mostrar detalhes
![UnMarketing: Everything Has Changed and Nothing is Different](https://d3525k1ryd2155.cloudfront.net/h/286/224/952224286.0.m.jpg)
UnMarketing: Everything Has Changed and Nothing is Different
por Stratten, Alison
- Usado
- Brochura
- Condição
- Novo
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 1
- Livreiro
-
GORING BY SEA, West Sussex, United Kingdom
- Preço do item
-
€ 2,01€ 10,25 frete para USA
Mostrar detalhes
![UnMarketing: Everything Has Changed and Nothing is Different](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.IN.0.m.jpg)
UnMarketing: Everything Has Changed and Nothing is Different
por Stratten, Scott
- Usado
- Condição
- UsedGood
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 2
- Livreiro
-
Imperial, Missouri, United States
- Preço do item
-
€ 4,46Frete grátis para USA
Mostrar detalhes
![UnMarketing: Everything Has Changed and Nothing is Different](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.IN.0.m.jpg)
UnMarketing: Everything Has Changed and Nothing is Different
por Stratten, Scott, Stratten, Alison
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 1
- Livreiro
-
Frederick, Maryland, United States
- Preço do item
-
€ 5,32€ 3,76 frete para USA
Mostrar detalhes
![UnMarketing: Everything Has Changed and Nothing is Different](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.IN.0.m.jpg)
UnMarketing: Everything Has Changed and Nothing is Different
por Stratten, Scott, Stratten, Alison
- Usado
- Condição
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 1
- Livreiro
-
Frederick, Maryland, United States
- Preço do item
-
€ 5,32€ 3,76 frete para USA
Mostrar detalhes
![UnMarketing : Everything Has Changed and Nothing Is Different](https://d3525k1ryd2155.cloudfront.net/h/270/197/1236197270.0.m.jpg)
UnMarketing : Everything Has Changed and Nothing Is Different
por Alison Stratten; Scott Stratten
- Usado
- Brochura
- Condição
- Novo
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 1
- Livreiro
-
Seattle, Washington, United States
- Preço do item
-
€ 5,64Frete grátis para USA
Mostrar detalhes
![UnMarketing : Everything Has Changed and Nothing Is Different](https://d3525k1ryd2155.cloudfront.net/h/077/963/1243963077.0.m.jpg)
UnMarketing : Everything Has Changed and Nothing Is Different
por Alison Stratten; Scott Stratten
- Usado
- Muito Bom
- Brochura
- Condição
- Usado - Muito Bom
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 3
- Livreiro
-
Seattle, Washington, United States
- Preço do item
-
€ 5,64Frete grátis para USA
Mostrar detalhes
![UnMarketing : Everything Has Changed and Nothing Is Different](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.IN.0.m.jpg)
UnMarketing : Everything Has Changed and Nothing Is Different
por Stratten, Alison, Stratten, Scott
- Usado
- Condição
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 2
- Livreiro
-
Mishawaka, Indiana, United States
- Preço do item
-
€ 6,97Frete grátis para USA
Mostrar detalhes
![UnMarketing : Everything Has Changed and Nothing Is Different](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.IN.0.m.jpg)
UnMarketing : Everything Has Changed and Nothing Is Different
por Stratten, Alison, Stratten, Scott
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 1
- Livreiro
-
Mishawaka, Indiana, United States
- Preço do item
-
€ 6,97Frete grátis para USA
Mostrar detalhes
![UnMarketing : Everything Has Changed and Nothing Is Different](https://d3525k1ryd2155.cloudfront.net/f/009/335/9781119335009.IN.0.m.jpg)
UnMarketing : Everything Has Changed and Nothing Is Different
por Stratten, Alison, Stratten, Scott
- Usado
- Condição
- Used - Good
- ISBN 10 / ISBN 13
- 9781119335009 / 1119335000
- Quantidade Disponível
- 1
- Livreiro
-
Mishawaka, Indiana, United States
- Preço do item
-
€ 6,97Frete grátis para USA