What It Takes Capa dura - 2013 - 1st Edição

What It Takes is the story of what sets the great professional firms, the acknowledged leaders in their industries, apart from all the rest. It is a blueprint for how to create, build, and maintain such a firm.

Having devoted a career that spans fifty years to consulting with and studying professional firms in the Americas, Asia, and Europe, and developing Greenwich Associates from start-up to global leader, author Charles Ellis learned firsthand how difficult it is for an organization to go beyond very good and attain, as well as sustain, excellence. Now, he shares his hard-won insights with you and reveals "what it takes" to be best-in-class in any industry.

Enlightening and entertaining, What It Takes explores firms that are leaders in their particular field--from McKinsey & Company in consulting, Cravath, Swaine & Moore in law, Capital Group in investment management, the Mayo Clinic in healthcare, and Goldman Sachs in investment banking--and the superior people who create and maintain them, in order to identify the secrets of their long-term success.

While you might expect to find major differences, from industry to industry, in how the great firms set themselves apart, the principles they follow are few and nearly identical. What It Takes breaks them down and reveals exactly how they can put your organization in a better position to excel when properly executed. The stories of the people, their decisions, and their interactions found throughout these pages bring these seven keys to success to life:

• Defining an inspiring mission
• Recruiting the right people onto the team
• Developing people--from early accelerated training through career-long coaching
• Establishing a strong culture that unites all in teamwork to serve clients
• Assuring a strong client focus
• Innovation at all levels--from tactics to grand strategy
• Providing leadership that brings all six together and identifies problems and corrects them quickly

And while What It Takes contains many stories of achieving excellence, this book also addresses the obstacles that top-ranking organizations face in sustaining excellence. It examines how several of these firms have handled--and mishandled--recent mishaps and are struggling to right themselves. It also includes an instructive tale featuring Arthur Andersen & Co., a leader that stumbled and never made it back.

What It Takes skillfully shows you how innovation and a commitment to excellence can drive success, while also revealing how easy it is to fall behind. With it, you'll discover what separates the great firms from the good ones and learn how to attain, and maintain, organizational success throughout the years.