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Marketing Your Event Planning Business: A Creative Approach to Gaining the
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge Brochura - 2013 - 1st Edição

por Judy Allen

Descrição da contracapa

"For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
--Lisa Hurley, Editor, Special Events Magazine

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.

In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base--in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

  • Diversify your client base
  • Develop niche markets and areas of expertise
  • Define and customize your customer service
  • Establish a back-up plan for use during downturns
  • Solicit sales and develop new business
  • Market yourself within your company and in the industry
  • Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients.

Detalhes

  • Título Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
  • Autor Judy Allen
  • Encadernação Brochura
  • Número da edição 1st
  • Edição 1
  • Páginas 272
  • Volumes 1
  • Idioma ENG
  • Editorial Wiley
  • Data de publicação 2013-02
  • Features Index
  • ISBN 9781118514450 / 1118514459
  • Peso 0.7 libras (0.32 kg)
  • Dimensão 8.7 x 5.9 x 0.6 in. (22.10 x 14.99 x 1.52 cm)
  • Temas
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Special events - Planning, Special events industry - Marketing
  • Dewey Decimal Code 394.206

Sobre o autor

Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives.

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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

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Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge

por Judy Allen

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Wiley & Sons, Incorporated, John, 2013. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge

por Judy Allen

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Usado - Bom
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Paperback
ISBN 10 / ISBN 13
9781118514450 / 1118514459
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Wiley & Sons, Incorporated, John, 2013. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

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Paperback / softback. New. Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business.
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Marketing Your Event Planning Business � A Creative Approach to Gaining the Competitive Edge
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Marketing Your Event Planning Business � A Creative Approach to Gaining the Competitive Edge

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John Wiley & Sons Inc, 2012. Paperback. New. 1st edition. 260 pages. 9.00x6.00x0.50 inches.
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Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge
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Marketing Your Event Planning Business : A Creative Approach to Gaining the Competitive Edge

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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

por Allen, Judy

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Paperback
ISBN 10 / ISBN 13
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

por Allen, Judy

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Paperback
ISBN 10 / ISBN 13
9781118514450 / 1118514459
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