Blue Line Imperative Capa dura - 2013 - 7th Edição

"Professors Kaiser and Young bring a unique, entertaining and irreverent approach to teaching executives what it really means to create value - including the dangers of relying on conventional wisdom about performance measurement."
Tim Koller, author of Valuation: Measuring and Managing the Value of Companies

"Kaiser and Young introduce a fresh perspective on what value really means and how to manage toward it. This is an indispensable new look at the most important business issue all companies face."
Merlin Swire, Director, John Swire & Sons, Ltd

"In our firm, we implemented a new culture emphasizing that Each of Us Counts to get everyone motivated to contribute. When we added the focus on value creation as outlined by Kaiser and Young in The Blue Line Imperative, it ensured those contributions were oriented in the right direction for long-term success!"
Alberto Grua, Senior Vice President, Grnenthal Europe, US & Australia and Management Board member

"The Blue Line Imperative provides valuable lessons about what value is, how to measure it, and how to create it. Many companies follow the red line, thinking it is the right thing to do. This book explains why the red line ultimately does not work and why the blue line does."
Steve Kaplan, Neubauer Family Distinguished Service Professor of Entrepreneurship and Finance, The University of Chicago Booth School of Business

"The Blue Line Imperative is insightful, impactful, humorous and unique - and the first guide that I have ever come across that gets to the core of why leaders, managers and companies fail. Embrace and apply these concepts."
Douglas Rosefsky, Managing Director at Alvarez & Marsal and two time winner of the Turnaround of the Year Award (Turnaround Management Association, 2003 and 2010)

"Kaiser and Young's The Blue Line Imperative connects the dots in the customer-shareholder value puzzle and delivers a resonating message on the necessity of building a data-driven company. In other words, stop chasing KPIs and start focusing on value creation that lasts."
Martin Heijnsbroek, Managing Partner, MICompany