Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success Capa dura - 2013

Innovation is not just a creative approach or new idea. Innovation is about success. If you are only marginally better off than when you started, you have not achieved innovation. To count as successful innovation, your new ideas have to generate measurable gains in the marketplace, for both your customers and your organization's bottom line. How can leaders focus on developing those products and services that can achieve genuine traction and growth?

Getting Innovation Right provides real-world strategies for uncovering--and capitalizing on--the inflection points that drive potential. A positive inflection point is a decisive, favorable shift in your organization's relationship to the market. When you identify an inflection point, it means that your firm is poised to supply a unique solution to an unmet need. Expert innovators are able to sense the potential of positive inflection points and drive activity to stimulate or take advantage of them. When harnessed, they propel you forward, growing your base, generating loyalty, and moving you up-market.

To help you uncover and take advantage of these opportunities, Seth Kahan has distilled seven key activities that produce results-driven innovation. These activities make the difference between leaders who are haphazardly shooting in the dark with good ideas and those who consistently and systematically uncover potential, capitalize on opportunity, and generate traction that drives success in the marketplace. By focusing your efforts around these strategies, you will leverage best techniques and ultimately secure a foothold in a lucrative new space. Most importantly, you will move past the idea that innovation is a culture or mindset, recalibrating your definition so that it depends solely on outcomes.

Based on Seth Kahan's extensive consulting work bringing new products and services successfully to market across a wide range of organizations, this tactical approach will help any leader guide innovation efforts, from initial information gathering to optimal execution. Getting Innovation Right is a real-world practi-tioner's guide and an indispensable resource for driving better results.