Descrição:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Customer Relationship Management Systems Handbook Brochura - 2002 - 1st Edição
por Duane E. Sharp
Resumo
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.
The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits. The author takes readers through the evolution of CRM- from its early beginning as a tool for better managing and utilizing vast amounts of customer transaction data acquired in day-to-day transactions to today's sophisticated data warehouse-based systems. The text was researched, formatted, and written for IS professionals who need a full understanding of what is involved in the successful development and implementation of a CRM.
To highlight the significant benefits of implementing CRM strategies, the book provides examples of successful CRM implementations from a broad range of business sectors. These implementations, presented in a case study format, demonstrate implementation processes, appropriate technologies, and vendor solutions that work. Wherever possible, illustrations are used to enhance the textual presentation. The complete analysis of CRM provided in the Customer Relationship Management Systems Handbook will enable you to accomplish what many businesses fail to do-put the customer first.
Primeira linha
In today's marketplace, consumers are a different breed than they were even five years ago.
Detalhes
- Título Customer Relationship Management Systems Handbook
- Autor Duane E. Sharp
- Encadernação Brochura
- Número da edição 1st
- Edição 1
- Páginas 264
- Volumes 1
- Idioma ENG
- Editorial Auerbach Publications
- Data de publicação July 19, 2002
- Ilustrado Sim
- Features Bibliography, Glossary, Illustrated
- ISBN 9780849311437 / 0849311438
- Peso 1.25 libras (0.57 kg)
- Dimensão 10.02 x 7.04 x 0.75 in. (25.45 x 17.88 x 1.91 cm)
- Library of Congress subjects Customer relations - Management, Customer relations - Management - Data
- Número da Biblioteca do Congresso dos Estados Unidos 2002018592
- Dewey Decimal Code 658.812
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Customer Relationship Management Systems Handbook
por Sharp, Duane E.
- Usado
- Bom
- Brochura
- Condição
- Usado - Bom
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
- Quantidade Disponível
- 1
- Livreiro
-
Newport Coast, California, United States
- Preço do item
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€ 48,44Frete grátis para USA
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Preço do item
€ 48,44
Frete grátis para USA
![Customer Relationship Management Systems Handbook](https://d3525k1ryd2155.cloudfront.net/h/068/020/1526020068.0.m.jpg)
Customer Relationship Management Systems Handbook
por Duane E. Sharp
- Novo
- Brochura
- Condição
- Novo
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
- Quantidade Disponível
- 1
- Livreiro
-
Southport, Merseyside, United Kingdom
- Preço do item
-
€ 130,06€ 11,91 frete para USA
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Descrição:
Paperback / softback. New. Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
Preço do item
€ 130,06
€ 11,91
frete para USA
![Customer Relationship Management Systems Handbook](https://d3525k1ryd2155.cloudfront.net/f/437/311/9780849311437.IN.0.m.jpg)
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Customer Relationship Management Systems Handbook
por Sharp, Duane E. (Author)
- Novo
- Brochura
- Condição
- Novo
- Encadernação
- Paperback
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
- Quantidade Disponível
- 1
- Livreiro
-
Exeter, Devon, United Kingdom
- Preço do item
-
€ 154,96€ 11,96 frete para USA
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Descrição:
Auerbach Pub, 2002. Paperback. New. 1st edition. 242 pages. 9.75x7.00x0.75 inches.
Preço do item
€ 154,96
€ 11,96
frete para USA
![Customer Relationship Management Systems Handbook](https://d3525k1ryd2155.cloudfront.net/f/437/311/9780849311437.IN.0.m.jpg)
Foto de Stock: A capa pode ser diferente.
Customer Relationship Management Systems Handbook
por Duane E Sharp Duane E. Sharp
- Novo
- Condição
- Novo
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
- Quantidade Disponível
- 4
- Livreiro
-
Woodside, New York, United States
- Preço do item
-
€ 150,89€ 3,77 frete para USA
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Descrição:
Taylor & Francis Group , pp. xxi + 242 . Papeback. New.
Preço do item
€ 150,89
€ 3,77
frete para USA