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Market Research in Practice: How to Get Greater Insight from Your Market
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Market Research in Practice: How to Get Greater Insight from Your Market Capa dura - 2013 - 2nd Edição

por Paul N. Hague; Nicholas Hague; Carol-Ann Morgan

Detalhes

  • Título Market Research in Practice: How to Get Greater Insight from Your Market
  • Autor Paul N. Hague; Nicholas Hague; Carol-Ann Morgan
  • Encadernação Capa dura
  • Número da edição 2nd
  • Edição 2
  • Páginas 272
  • Volumes 1
  • Idioma ENG
  • Editorial Kogan Page
  • Data de publicação 2013
  • ISBN 9780749476083 / 0749476087
  • Peso 1.26 libras (0.57 kg)
  • Dimensão 9.45 x 6.38 x 0.79 in. (24.00 x 16.21 x 2.01 cm)
  • Dewey Decimal Code 658.83

Sobre o autor

Paul Hague is MD of B2B International. With 35 years of experience running market research agencies, his clients include some of the largest corporations in Europe and the United States. He has written, co-authored and contributed to numerous publications on market research, its tools and techniques.

Nick Hague is a founder member of B2B International, with extensive experience in the design and execution of market research projects across a wide variety of industries. He writes regularly on marketing issues and was named as one of the UK's eminent young business leaders by Who's Who International.

Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.

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Market Research in Practice: How to Get Greater Insight From Your Market

Market Research in Practice: How to Get Greater Insight From Your Market

por Paul Hague

  • Novo
  • Capa dura
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Encadernação
Hardcover
ISBN 10 / ISBN 13
9780749476083 / 0749476087
Quantidade Disponível
10
Livreiro
Southport, Merseyside, United Kingdom
Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Preço do item
€ 101,14
€ 11,93 frete para USA

Mostrar detalhes

Descrição:
Hardback. New. This essential resource for students, new researchers and marketers explains the fundamentals of market research.
Preço do item
€ 101,14
€ 11,93 frete para USA
Market Research in Practice: How to Get Greater Insight From Your Market

Market Research in Practice: How to Get Greater Insight From Your Market

por Paul Hague

  • Novo
Condição
Novo
ISBN 10 / ISBN 13
9780749476083 / 0749476087
Quantidade Disponível
10
Livreiro
Southport, Merseyside, United Kingdom
Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Preço do item
€ 110,98
€ 11,93 frete para USA

Mostrar detalhes

Descrição:
New. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical… Ler mais
Preço do item
€ 110,98
€ 11,93 frete para USA