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Market Research in Practice: How to Get Greater Insight from Your Market Capa dura - 2013 - 2nd Edição
por Paul N. Hague; Nicholas Hague; Carol-Ann Morgan
Detalhes
- Título Market Research in Practice: How to Get Greater Insight from Your Market
- Autor Paul N. Hague; Nicholas Hague; Carol-Ann Morgan
- Encadernação Capa dura
- Número da edição 2nd
- Edição 2
- Páginas 272
- Volumes 1
- Idioma ENG
- Editorial Kogan Page
- Data de publicação 2013
- ISBN 9780749476083 / 0749476087
- Peso 1.26 libras (0.57 kg)
- Dimensão 9.45 x 6.38 x 0.79 in. (24.00 x 16.21 x 2.01 cm)
- Dewey Decimal Code 658.83
Sobre o autor
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Market Research in Practice: How to Get Greater Insight From Your Market
por Paul Hague
- Novo
- Capa dura
- Condição
- Novo
- Encadernação
- Hardcover
- ISBN 10 / ISBN 13
- 9780749476083 / 0749476087
- Quantidade Disponível
- 10
- Livreiro
-
Southport, Merseyside, United Kingdom
- Preço do item
-
€ 101,14€ 11,93 frete para USA
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Descrição:
Hardback. New. This essential resource for students, new researchers and marketers explains the fundamentals of market research.
Preço do item
€ 101,14
€ 11,93
frete para USA
![Market Research in Practice: How to Get Greater Insight From Your Market](https://d3525k1ryd2155.cloudfront.net/h/003/881/1536881003.0.m.jpg)
Market Research in Practice: How to Get Greater Insight From Your Market
por Paul Hague
- Novo
- Condição
- Novo
- ISBN 10 / ISBN 13
- 9780749476083 / 0749476087
- Quantidade Disponível
- 10
- Livreiro
-
Southport, Merseyside, United Kingdom
- Preço do item
-
€ 110,98€ 11,93 frete para USA
Mostrar detalhes
Descrição:
New. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical…
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€ 110,98
€ 11,93
frete para USA