Telephone Survey Methodology Brochura - 2001

It has been more than fifty years since a Literary Digest survey based on telephone directory listings predicted a landslide victory for London over Roosevelt in the 1936 U.S. presidential election.

"Telephone Survey Methodology provides essential background on both the shortcomings and advantages of telephone interviewing as well as collecting most of the latest developments in telephone interviewing research. It is highly recommended to all who are interested or involved in telephone surveys."-Journal of Official Statistics

Telephone Survey Methodology presents developments in telephone survey techniques from around the world. An international group of survey experts provides a comprehensive review of the state of the art. They describe work in commercial settings, academic research, and governmental statistical agencies-including results from the United States, several European countries, and Australia. There are reports on trends in coverage of U.S. household populations; on effects due to mode of data collection; and on the state of the art in technology. Important aspects of each method are covered: choice of target population, sample design, questionnaire construction, interviewing techniques, measurement error issues, and nonresponse characteristics. In-depth reviews of the literature in telephone survey methodology are presented. There are also sections on administrative issues and the use of Computer Assisted Telephone Interviewing (CATI).

Applied statisticians and social scientists involved with surveys will find Telephone Survey Methodology invaluable. Much of the information presented here was previously available only in journal articles and unpublished technical reports. A full bibliography of the telephone survey methodology literature is included, assembled from references throughout the world.