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An Autobiography
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An Autobiography Capa dura - 1997

por David Ogilvy

In this lively and absorbing account of his life before and after he became the "advertising man", Ogilvy recounts the ups and downs of his adventures in a half dozen occupations before he built Ogilvy & Mather--one of the biggest advertising agencies in the world.

Informações do editor

David Ogilvy schuf eines der gr ten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzhlten Anekdoten, l t den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrcken von Amerika, seinem mittelalterlichen Schlo in Frankreich... Eine spannende, aufschlu reiche Lektre.

Descrição da aba

"I remembered how my grandfather had failed as a farmer and become a successful businessman. Why not follow in his footsteps? Why not start an advertising agency? I was thirty-eight. no credentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, he more than made up for with intelligence, talent, and ingenuity. He became the quintessential ad man, a revolutionary whose impact on his profession still reverberates today. His brilliant campaigns went beyond successful advertising, giving rise to such pop culture icons as the famous Hathaway shirt man with his trademark black eyepatch. His client list runs the gamut from Rolls Royce to Sears Roebuck, Campbell's Soup to Merrill Lynch, IBM to the governments of Britain, France, and the United States. How did a young man who had known poverty as a child in England, worked as a cook in Paris, and once sold stoves to nuns in Scotland climb to the pinnacle of the fast-paced, fiercely competitive world of advertising? Long before storming Madison Avenue, David Ogilvy's life had already had its share of colorful experiences and adventure. Now, this updated edition of David Ogilvy's autobiography presents his extraordinary life story and its many fascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (Beatrix Potter's uncle lived next door, and his niece was a frequent visitor). His father was a classical scholar who had played rugby for Cambridge. "My father did his best to make me as strong and brainy as himself. When I was six, he required that I should drink a tumbler of raw blood every day. When that brought no result, he tried beer. To strengthen my mental faculties, he ordered that I should eat calves' brains three times a week. Blood, brains, and beer: a noble experiment." Before marrying, his mother had been a medical student. When World War I brought economic disaster to the family, they were forced to move in with relatives in London. Scholarships to boarding school and Oxford followed, and then, fleeing academia. Ogilvy set out on the at times surprising, at times rocky road to worldwide recognition and success. His remarkable journey would lead the ambitious young man to America where, with George Gallup, he ran a polling service for the likes of Darryl Zanuck and David O. Selzniek in Hollywood; to Pennsylvania, where he became enamored with the Amish farming community; and back to England to work for British Intelligence with Sir William Stephenson. Along the way, with the help of his brother, David Ogilvy secured a job with Mather and Crowther, a London advertising agency. The rest is history. An innovative businessman, a great raconteur, a genuine legend in his own lifetime, David Ogilvy is one of a kind. So is his autobiography.

Detalhes

  • Título An Autobiography
  • Autor David Ogilvy
  • Encadernação Capa dura
  • Edição First Edition
  • Páginas 208
  • Volumes 1
  • Idioma ENG
  • Editorial John Wiley & Sons, Inc., New York
  • Data de publicação 1997-02-13
  • Features Index
  • ISBN 9780471180029 / 0471180025
  • Peso 1.12 libras (0.51 kg)
  • Dimensão 9.24 x 6.38 x 0.9 in. (23.47 x 16.21 x 2.29 cm)
  • Library of Congress subjects Ogilvy, David, Advertising personnel
  • Número da Biblioteca do Congresso dos Estados Unidos 96045350
  • Dewey Decimal Code B

Sobre o autor

DAVID OGILVY is the founder of Ogilvy & Mather, one of the topten advertising agencies in the world. Mr. Ogilvy lives at theChateau de Touffou in Bonnes, France.

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A 1st (thus) John Wiley & Sons ed. very good+ hardcover with very ood+ DJ, book/text near fine. Notice:
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