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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires Capa dura - 2000 - 1st Edição
por Cynthia Huffman; David Glen Mick; S. Ratneshwar
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What is the nature of the motives, goals, and desires that prompt consumption behaviors?
This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the defining phenomenon of human life and society. The authors draw from branches of psychology, decision theory, sociology, and cultural anthropology to present a diverse selection of new and critical perspectives on consumer motivation. Motivational factors implicated in a variety of consumption behaviors are discussed, including consumer decisions on brands and products; consumption of products, services, and time; compulsive buying; recycling behavior; and mutual influences between consumers and the mass media.
This multifaceted collection provides many penetrating insights for both expert and novice consumer researchers, from both academic and practitioner backgrounds.
Detalhes
- Título The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
- Autor Cynthia Huffman; David Glen Mick; S. Ratneshwar
- Encadernação Capa dura
- Número da edição 1st
- Edição 1
- Páginas 356
- Volumes 1
- Idioma ENG
- Editorial Routledge, Florence, Kentucky, U.S.A.
- Data de publicação 2000-11-16
- Features Bibliography, Index, Table of Contents
- ISBN 9780415220958 / 0415220955
- Peso 1.48 libras (0.67 kg)
- Dimensão 9.21 x 6.14 x 0.81 in. (23.39 x 15.60 x 2.06 cm)
- Library of Congress subjects Consumer behavior, Consumers - Research
- Número da Biblioteca do Congresso dos Estados Unidos 00032316
- Dewey Decimal Code 381.3
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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the why? of consumption. The book answers questions such as:
What is the nature of motives, goals, and desires that prompt consumption behaviours?
Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find… Ler mais
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