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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires Capa dura - 2000 - 1st Edição

por Cynthia Huffman; David Glen Mick; S. Ratneshwar

Resumo

What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject.Formerly only available in Hardback.

Informações do editor

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:

  • What is the nature of motives, goals, and desires that prompt consumption behaviours?
  • Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
  • How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

Primeira linha

Over a half-century ago, Alderson (1957) argued that consumer behavior is best understood as problem-solving behavior.

Descrição da contracapa

Why do we buy what we buy?

What is the nature of the motives, goals, and desires that prompt consumption behaviors?

This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the defining phenomenon of human life and society. The authors draw from branches of psychology, decision theory, sociology, and cultural anthropology to present a diverse selection of new and critical perspectives on consumer motivation. Motivational factors implicated in a variety of consumption behaviors are discussed, including consumer decisions on brands and products; consumption of products, services, and time; compulsive buying; recycling behavior; and mutual influences between consumers and the mass media.

This multifaceted collection provides many penetrating insights for both expert and novice consumer researchers, from both academic and practitioner backgrounds.

Detalhes

  • Título The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
  • Autor Cynthia Huffman; David Glen Mick; S. Ratneshwar
  • Encadernação Capa dura
  • Número da edição 1st
  • Edição 1
  • Páginas 356
  • Volumes 1
  • Idioma ENG
  • Editorial Routledge, Florence, Kentucky, U.S.A.
  • Data de publicação 2000-11-16
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780415220958 / 0415220955
  • Peso 1.48 libras (0.67 kg)
  • Dimensão 9.21 x 6.14 x 0.81 in. (23.39 x 15.60 x 2.06 cm)
  • Library of Congress subjects Consumer behavior, Consumers - Research
  • Número da Biblioteca do Congresso dos Estados Unidos 00032316
  • Dewey Decimal Code 381.3

Sobre o autor

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

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London; Routledge; 2002 reprint. hardcover with laminated boards in very good condition. 330pp
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UsedLikeNew. Page block firm and clean, binding tight, boards straight. No markings of any kind. Fine, like new condition. Well packaged and promptly shipped from California. US veteran operated.
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The Why of Consumption

por S. Ratneshwar, D. Mick, C. Huffman

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Routledge, 2000. Hardcover. Very Good. * Book cover near new, light shelf wear - pages clean, bright and unmarked; strip of correction tape on fly page spine like new. * No dust jacket with this book. * Proceeds benefit Friends of the Library. * ""Honest and reliable service - every book hand-packaged with care.""
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the why? of consumption. The book answers questions such as:

What is the nature of motives, goals, and desires that prompt consumption behaviours?
Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find… Ler mais
Preço do item
€ 117,99€ 106,19
Economize € 11,80 !
Frete grátis para USA
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires...
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)

por Huffman, Cynthia

  • Usado
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  • Capa dura
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Usado - Bom
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Hardcover
ISBN 10 / ISBN 13
9780415220958 / 0415220955
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires

The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires

por Cynthia Huffman

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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

por Huffman, Cynthia (Edited by)/ Mick, David Glen (Edited by)/ Ratneshwar, S. (Edited by)

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Routledge, 2000. Hardcover. New. 1st edition. 236 pages. 9.25x6.50x1.00 inches.
Preço do item
€ 253,13
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

por Huffman, Cynthia (Edited by)/ Mick, David Glen (Edited by)/ Ratneshwar, S. (Edited by)

  • Novo
  • Capa dura
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Novo
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Hardcover
ISBN 10 / ISBN 13
9780415220958 / 0415220955
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2
Livreiro
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Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 4 de 5 estrelas de Biblio clientes.
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Descrição:
Routledge, 2000. Hardcover. New. 1st edition. 236 pages. 9.25x6.50x1.00 inches.
Preço do item
€ 290,46
€ 11,95 frete para USA