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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Foto de Stock: A capa pode ser diferente.

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Capa dura - 2008 - 2008th Edição

por Tim Calkins; T. Calkins

Detalhes

  • Título Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
  • Autor Tim Calkins; T. Calkins
  • Encadernação Capa dura
  • Número da edição 2008th
  • Edição 2008
  • Páginas 172
  • Volumes 1
  • Idioma ENG
  • Editorial Palgrave MacMillan
  • Data de publicação 2008-08
  • Ilustrado Sim
  • ISBN 9780230607569 / 023060756X
  • Peso 0.99 libras (0.45 kg)
  • Dimensão 9.02 x 5.98 x 0.56 in. (22.91 x 15.19 x 1.42 cm)
  • Library of Congress subjects Marketing - Planning
  • Número da Biblioteca do Congresso dos Estados Unidos 2008001590
  • Dewey Decimal Code 658.802

Sobre o autor

Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management, where he teaches marketing strategy and branding. He is co-academic director of Kellogg's branding program. Tim received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management.

He is the author of numerous teaching cases and co-editor of "Kellogg on Branding." He consults with leading companies around the world on marketing strategy and branding issues.

Prior to joining Northwestern, Tim was a marketing executive at Kraft Foods, where he managed brands including Taco Bell, DiGiorno, Parkay Margarine, A.1. Steak Sauce, Kraft BBQ sauce and Miracle Whip.

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Foto de Stock: A capa pode ser diferente.

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

por Tim Calkins

  • Usado
  • Bom
  • Capa dura
Condição
Usado - Bom
Encadernação
Hardcover
ISBN 10 / ISBN 13
9780230607569 / 023060756X
Quantidade Disponível
1
Livreiro
Newport Coast, California, United States
Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 5 de 5 estrelas de Biblio clientes.
Preço do item
€ 101,21
Frete grátis para USA

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Descrição:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Preço do item
€ 101,21
Frete grátis para USA