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Advt G, Promo&supp Aspects of Mkt Com,4e+
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Advt G, Promo&supp Aspects of Mkt Com,4e+ Capa dura - 1996

por Terrence A. Shimp; Terence A. Shimp; Shimp


Detalhes

  • Título Advt G, Promo&supp Aspects of Mkt Com,4e+
  • Autor Terrence A. Shimp; Terence A. Shimp; Shimp
  • Encadernação Capa dura
  • Edição Fourth edition
  • Páginas 700
  • Volumes 1
  • Idioma ENG
  • Editorial South Western Educational Publishing, Hinsdale, Illinois, U.S.A
  • Data de publicação 1996
  • ISBN 9780030103520 / 0030103525
  • Peso 3.1 libras (1.41 kg)
  • Dimensão 10.35 x 8.79 x 1.04 in. (26.29 x 22.33 x 2.64 cm)
  • Library of Congress subjects Advertising, Communication in marketing
  • Número da Biblioteca do Congresso dos Estados Unidos 96085295
  • Dewey Decimal Code 658.82
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Descrição:
South-Western College Pub. hardcover. Fine. 9x1x10. ALMOST BRAND NEW. NEVER USED. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Descrição:
The Dryden Press. Fourth edition. Hardcover. Very good/No Dj cover. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more… Ler mais
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