Marketing Finance

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial

Paperback. Very Good.

Butterworth-Heinemann, 2003-02-18. Paperback. New. New. In shrink wrap. Looks like an interesting title!

Routledge. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Paperback / softback. New. Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

Taylor & Francis, 2003. Paperback. New.

Taylor & Francis, 2003. Paperback. New.

New. Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates… Ler mais sobre este item

Hardback. New.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Butterworth-Heinemann, 2003. Paperback. New. 1st edition. 256 pages. 9.00x6.00x0.75 inches.