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Winning Decisions: Getting It Right the First Time
por Russo, J. Edward; Schoemaker, Paul J. H
- Usado
- Muito Bom
- Capa dura
- Assinado
- first
- Condição
- Muito Bom/Very Good
- ISBN 10
- 0385502257
- ISBN 13
- 9780385502252
- Livreiro
-
Seattle, Washington, United States
Formas de pagamento
Sobre este item
Sinopse
J. EDWARD RUSSO, PH.D., is a Professor of Marketing and Behavior Science at Cornell University’s Johnson Graduate School of Management. He has served as an adviser to such companies as Boeing, Eli Lilly, General Motors, Harris Bank, and SmithKline Beecham. Russo is also actively involved in the study and application of leading-edge decision technologies to real-world problems and is a frequent speaker in executive decision programs. He is the co-author, with Paul Schoemaker, of Decision Traps . He lives with his family in Ithaca, New York. PAUL J. H. SCHOEMAKER, PH.D., is the founder and Chairman of Decision Strategies International and Research Director of the Mack Center for Technology and Innovation at the Wharton School. He has consulted with about a hundred organizations, including a two-year sabbatical with Royal Dutch/Shell’s scenario planning group in London. Schoemaker has been a professor at the University of Chicago and the Wharton School, and a frequent speaker in various executive programs, including those at Berkeley and Cedep at Insead. He lives with his family in Villanova, Pennsylvania.
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Detalhes
- Livreiro
- Twice Sold Tales, Capitol Hill
(US)
- Nº do estoque do livreiro
- 035139
- Título
- Winning Decisions: Getting It Right the First Time
- Autor
- Russo, J. Edward; Schoemaker, Paul J. H
- Formato/Encadernação
- Capa dura
- Estado do livro
- Usado - Muito Bom
- Condição de sobrecapa
- Very Good
- Quantidade Disponível
- 1
- Edição
- 1st Edition
- ISBN 10
- 0385502257
- ISBN 13
- 9780385502252
- Editorial
- Crown Business
- Local de publicação
- New York
- Data de publicação
- 2001