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What the Nose Knows: The Science of Scent in Everyday Life

What the Nose Knows: The Science of Scent in Everyday Life

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What the Nose Knows: The Science of Scent in Everyday Life

por Gilbert, Avery

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  • Muito Bom
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Muito Bom
ISBN 10
1505442877
ISBN 13
9781505442878
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Avaliação do vendedor:
Este vendedor ganhou uma 2 de 5 estrelas de clientes da Biblio.
GORING BY SEA, West Sussex, United Kingdom
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Paperback. Very Good.

Sinopse

- How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet?- Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers?- By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies?- Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the "smellie" in Polyester; and what innovations are coming from artists like the Dutch "aroma jockey" known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.From the Hardcover edition.

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Detalhes

Livreiro
World of Books Ltd GB (GB)
Nº do estoque do livreiro
GOR008851826
Título
What the Nose Knows: The Science of Scent in Everyday Life
Autor
Gilbert, Avery
Formato/Encadernação
Brochura
Estado do livro
Usado - Muito Bom
Quantidade Disponível
3
ISBN 10
1505442877
ISBN 13
9781505442878
Editorial
Createspace Independent Publishing Platform
Esta edição foi publicada pela primeira vez
2015-05

Termos da venda

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Sobre o Vendedor

World of Books Ltd

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 2 de 5 estrelas de Biblio clientes.
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GORING BY SEA, West Sussex

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