Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
por Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]
- Novo
- Capa dura
- Condição
- Novo
- ISBN 10
- 1591840805
- ISBN 13
- 9781591840800
- Livreiro
-
San Diego, California, United States
Formas de pagamento
Sobre este item
Sinopse
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Detalhes
- Livreiro
- GridFreed LLC (US)
- Nº do estoque do livreiro
- 100-27687
- Título
- Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
- Autor
- Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]
- Formato/Encadernação
- Capa dura
- Estado do livro
- Novo
- Quantidade Disponível
- 1
- ISBN 10
- 1591840805
- ISBN 13
- 9781591840800
- Editorial
- Portfolio Hardcover
- Local de publicação
- New York, New York, U.s.a.
- Data de publicação
- 2004-12-28
Termos da venda
GridFreed LLC
Sobre o Vendedor
GridFreed LLC
Sobre GridFreed LLC
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...