TRADING UP: THE NEW AMERICAN LUXURY
por Michael J. Silverstein, Neil Fiske, John Butman
- Usado
- Capa dura
- first
- Condição
- Veja a descrição
- ISBN 10
- 1591840139
- ISBN 13
- 9781591840138
- Livreiro
-
Pomona, New York, United States
Formas de pagamento
Sobre este item
Sinopse
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Detalhes
- Livreiro
- Rare Book Cellar (US)
- Nº do estoque do livreiro
- 305861
- Título
- TRADING UP: THE NEW AMERICAN LUXURY
- Autor
- Michael J. Silverstein, Neil Fiske, John Butman
- Formato/Encadernação
- Capa dura
- Estado do livro
- Usado
- Edição
- First Edition; First Printing
- ISBN 10
- 1591840139
- ISBN 13
- 9781591840138
- Editorial
- Portfolio
- Local de publicação
- New York
- Data de publicação
- 2003
- Palavras-chave
- 1591840139
Termos da venda
Rare Book Cellar
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