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Sony
por Nathan, John
- Usado
- Condição
- Used - Good
- ISBN 10
- 0618126945
- ISBN 13
- 9780618126941
- Livreiro
-
Reno, Nevada, United States
Formas de pagamento
Sobre este item
HarperCollins Publishers. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Sinopse
From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.
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Detalhes
- Livreiro
- Better World Books
(US)
- Nº do estoque do livreiro
- 13515901-6
- Título
- Sony
- Autor
- Nathan, John
- Estado do livro
- Used - Good
- Quantidade Disponível
- 1
- Encadernação
- Brochura
- ISBN 10
- 0618126945
- ISBN 13
- 9780618126941
- Editorial
- HarperCollins Publishers
- Local de publicação
- Boston
- Esta edição foi publicada pela primeira vez
- April 5, 2001
Termos da venda
Better World Books
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Sobre o Vendedor
Better World Books
Membro de Biblio desde 2010
Reno, Nevada
Sobre Better World Books
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