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Selling the Invisible : A Field Guide to Modern Marketing
por Beckwith, Harry
- Usado
- Condição
- Used - Good
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Livreiro
-
Reno, Nevada, United States
Formas de pagamento
Sobre este item
Sinopse
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalhes
- Livreiro
- Better World Books
(US)
- Nº do estoque do livreiro
- 8283543-6
- Título
- Selling the Invisible : A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Estado do livro
- Used - Good
- Quantidade Disponível
- 1
- Encadernação
- Brochura
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Editorial
- Grand Central Publishing
- Local de publicação
- New Delhi
- Esta edição foi publicada pela primeira vez
- March 1, 1998
Termos da venda
Better World Books
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