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Real Fantasies: Edward Steichen's Advertising Photography
por Johnston, Patricia
- Usado
- Muito Bom
- Brochura
- first
- Condição
- Muito Bom
- ISBN 10
- 0520227077
- ISBN 13
- 9780520227071
- Livreiro
-
Santa Barbara, California, United States
Formas de pagamento
Sobre este item
Berkeley, CA: University of California Press, 2000. xxii, 351 pages, illustrations (some colour); 26 cm. Near fine. Tight, clean copy. Age toning. "During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work--which appeared regularly in Vanity Fair, Vogue, Ladies Home Journal, and almost every other popular magazine published in the United States--has not received the attention it deserves. At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national household names. In this book, Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in-trade. He was most frequently chosen by agencies for products targeted toward women: his images depicted vivacious singles, earnest new mothers, and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience. Johnston presents an intriguing inside view of advertising agencies, drawing on an array of internal documents to reconstruct the team process that involved clients, art directors, account executives, copywriters, and photographers. Her book is a telling chronicle of the role of mass media imagery in reflecting, shaping, and challenging social values in American culture." - Publisher. Patricia Johnston is Associate Professor of Art History at Salem State College.. 1st. Paperback. Very Good. 4to. Collectible.
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Detalhes
- Livreiro
- LEFT COAST BOOKS
(US)
- Nº do estoque do livreiro
- 101047
- Título
- Real Fantasies: Edward Steichen's Advertising Photography
- Autor
- Johnston, Patricia
- Formato/Encadernação
- Brochura
- Estado do livro
- Usado - Muito Bom
- Edição
- 1st
- ISBN 10
- 0520227077
- ISBN 13
- 9780520227071
- Editorial
- University of California Press
- Local de publicação
- Berkeley, CA
- Data de publicação
- 2000
- Dimensão
- 4to
- Palavras-chave
- COLLECTIBLE
- Catálogos de livreiros
- XXX / COLLECTIBLES; Photography / Individual Photographer; Design / Advertising; Photography / Commercial;
Termos da venda
LEFT COAST BOOKS
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Sobre o Vendedor
LEFT COAST BOOKS
Membro de Biblio desde 2016
Santa Barbara, California
Sobre LEFT COAST BOOKS
Established in Santa Barbara, California, in 2004, Left Coast Books specializes in ART BOOKS, offering thousands of titles on painting, sculpture, graphic arts, architecture, design, photography, film, video, and performance art. We also sell classics, literature, history, and a broad variety of useful academic books.
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.