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Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

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Purple Cow: Transform Your Business by Being Remarkable

por Godin, Seth

  • Usado
Condição
Used - Good
ISBN 10
159184021X
ISBN 13
9781591840213
Livreiro
Avaliação do vendedor:
Este vendedor ganhou uma 4 de 5 estrelas de clientes da Biblio.
Frederick, Maryland, United States
Preço do item
€ 5,19
€ 3,77 Envio para USA
Entrega Padrão: 5 para 9 dias

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Sobre este item

Portfolio. Used - Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Sinopse

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?Godin showed that the traditional Ps that marketers had used for decades to get their products noticed—pricing, promotion, publicity, packaging, etc.—weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

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Detalhes

Livreiro
Wonder Book US (US)
Nº do estoque do livreiro
E20B-01320
Título
Purple Cow: Transform Your Business by Being Remarkable
Autor
Godin, Seth
Estado do livro
Used - Good
Encadernação
Capa dura
ISBN 10
159184021X
ISBN 13
9781591840213
Editorial
Portfolio
Local de publicação
New York, New York, U.s.a.
Esta edição foi publicada pela primeira vez
May 8, 2003

Termos da venda

Wonder Book

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.

Sobre o Vendedor

Wonder Book

Avaliação do vendedor:
Este vendedor ganhou uma avaliação de 4 de 5 estrelas de Biblio clientes.
Membro de Biblio desde 2003
Frederick, Maryland

Sobre Wonder Book

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

Glossário

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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