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Purple Cow, New Edition: Transform Your Business by Being Remarkable
por Seth Godin
- Usado
- Capa dura
- Condição
- Used - LN
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Livreiro
-
Branson, Missouri, United States
Formas de pagamento
Sobre este item
Portfolio, November 2009. Hardcover. Used - LN. Local Independent Bookstore. All Orders ship within 2 business days.
Sinopse
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Detalhes
- Livreiro
- 417 Books
(US)
- Nº do estoque do livreiro
- 29124
- Título
- Purple Cow, New Edition: Transform Your Business by Being Remarkable
- Autor
- Seth Godin
- Formato/Encadernação
- Capa dura
- Estado do livro
- Used - LN
- Quantidade Disponível
- 1
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Editorial
- Portfolio
- Local de publicação
- Ny Usa
- Data de publicação
- November 2009
- Páginas
- 224
Termos da venda
417 Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Other returns within 7 days of receipt minus shipping costs (book price only).
Sobre o Vendedor
417 Books
Membro de Biblio desde 2020
Branson, Missouri
Sobre 417 Books
At 417 Books, we believe in the power of books. Real Books. We believe that a reading community is a thriving community. Consequently, we are committed to providing new and gently used books to the community in a relaxed, affordable way. Independent Bookstore located in historic downtown Branson, Missouri.
