One Click
por Richard L. Brandt
- Novo
- Brochura
- Condição
- Novo
- ISBN 10
- 0670920673
- ISBN 13
- 9780670920679
- Livreiro
-
Uxbridge, Greater London, United Kingdom
2 Cópias disponíveis deste vendedor
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Formas de pagamento
Sobre este item
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mo
Sinopse
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
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Detalhes
- Livreiro
- Ria Christie Collections
(GB)
- Nº do estoque do livreiro
- ria9780670920679_inp
- Título
- One Click
- Autor
- Richard L. Brandt
- Formato/Encadernação
- Paperback / softback
- Estado do livro
- Novo
- Quantidade Disponível
- 2
- Encadernação
- Brochura
- ISBN 10
- 0670920673
- ISBN 13
- 9780670920679
- Editorial
- Portfolio
- Esta edição foi publicada pela primeira vez
- 2012
Termos da venda
Ria Christie Collections
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Sobre o Vendedor
Ria Christie Collections
Membro de Biblio desde 2014
Uxbridge, Greater London
Sobre Ria Christie Collections
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Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
