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One Click: Jeff Bezos and the Rise of Amazon.com
por Brandt, Richard L
- Usado
- Muito Bom
- Brochura
- Condição
- Muito Bom
- ISBN 10
- 1591843758
- ISBN 13
- 9781591843757
- Livreiro
-
GORING BY SEA, West Sussex, United Kingdom
Formas de pagamento
Sobre este item
Paperback. Very Good.
Sinopse
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
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Detalhes
- Livreiro
- World of Books Ltd
(GB)
- Nº do estoque do livreiro
- GOR006994452
- Título
- One Click: Jeff Bezos and the Rise of Amazon.com
- Autor
- Brandt, Richard L
- Formato/Encadernação
- Brochura
- Estado do livro
- Usado - Muito Bom
- Quantidade Disponível
- 1
- ISBN 10
- 1591843758
- ISBN 13
- 9781591843757
- Editorial
- Portfolio Hardcover
- Esta edição foi publicada pela primeira vez
- 2011-10
Termos da venda
World of Books Ltd
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Sobre o Vendedor
World of Books Ltd
Membro de Biblio desde 2007
GORING BY SEA, West Sussex
Sobre World of Books Ltd
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
