Now for T.V. Forty of the Great Warner Brothers "Films of the 50's" from Seven Arts

New York: Seven Arts Associated Corp.. First Edition. Leatherette binder. Steel rings as binder. . Very Good. N.d., circa 1960 (give or take a year). Small folio, 33 by 26 cm. 41 leaves -- title, followed by 40 small posters, one for each of the films being marketed to television stations. Also included are three different long order sheets -- two copies for the films on offer in this binder, and two others for different sets of films produced by Warners. Here all the films date from 1950 to 1958. Television had greatly disrupted the film making business, as is well known. Theater attendance suffered initially as television siphoned off some of the audience, or the willingness of people to buy movie theater tickets when they could be entertained with no incremental cost in their living room in front of a television set. The studios fought back by offering more color, wider screens and the like which could not be replicated on a TV set at the time, and then it occurred to them that they could capitalize on their substantial libraries by selling airing rights to TV stations. And so we have here just such a marketing effort. The surprising element is that the movies being peddled were relatively recent releases, and among them, a few movies that were prestige products, such as Garland's "A Star is Born", James Dean's "Rebel without a Cause" and Hitchcock's "Strangers on a Train". The small posters, we believe, are generally different than what was used for the previous theatrical releases, with sometimes the differences quite substantial. Surely of interest to any movie buff, we would add. Condition: split of leatherette along joints. Some abrasions on rear of binder. Interior-wise, fine condition.