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The Next Step in Database Marketing: Consumer Guided Marketing
por Shaver, Dick
- Usado
- Bom
- Capa dura
- Assinado
- first
- Condição
- Bom/Fine
- ISBN 10
- 0471133590
- ISBN 13
- 9780471133599
- Livreiro
-
Minneapolis, Minnesota, United States
Formas de pagamento
Sobre este item
New York, Chichester, Brisbane, Toronto, Singapore: John Wiley & Sons, Inc, 1996 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Inscribed by author. Black boards, gold foil titles on spine, xiv, 482 pp, many illustrations, index. DJ in Brodart archival cover. Author's signed inscription is on recto of ffep, and author's signature is also on title page. After a brief history of direct mail in the computer age, Shaver tells how marketers can get better response while respecting their customers' privacy by using only information that customers have voluntarily given, rather than using information culled from third-party databases. The treatment is concrete and specific, with many examples of marketing letters. Shipping weight 3 lbs. (International 2 lbs., 8 oz.). First Edition. . Fine/Fine. 23½ X 16 cm.
Avaliações
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Detalhes
- Livreiro
- Twin City Antiquarian Books
(US)
- Nº do estoque do livreiro
- BUMK00005
- Título
- The Next Step in Database Marketing: Consumer Guided Marketing
- Autor
- Shaver, Dick
- Formato/Encadernação
- Capa dura
- Estado do livro
- Usado - Bom
- Condição de sobrecapa
- Fine
- Edição
- First Edition
- ISBN 10
- 0471133590
- ISBN 13
- 9780471133599
- Editorial
- John Wiley & Sons, Inc
- Local de publicação
- New York, Chichester, Brisbane, Toronto, Singapore
- Data de publicação
- 1996
- Palavras-chave
- Business Marketing
- Catálogos de livreiros
- Sales;
- X weight
- 48 oz
- Size
- 23½ X 16 cm
Termos da venda
Twin City Antiquarian Books
Books are offered subject to prior sale. You may return any book within 14 days for a refund; if it was not as described, we will also refund return shipping costs (but please e-mail us first). You can place credit card orders through Biblio, or we will ship upon receipt of payment by check or money order. Sales tax is collected by Biblio and remitted directly to your state, where applicable. SHIPPING IN UNITED STATES: Books are priced postpaid, so there are no additional shipping charges for standard shipping. We will ship via Priority Mail for $12.00 per order (Save on multiple-book orders!). This may be reduced if actual postage is less than for a medium flat-rate box. INTERNATIONAL SHIPPING: In most cases, shipping via Biblio's consolidated shipping program via Asendia is the cheapest option on orders up to 5 lbs. International shipping rates are complex (cost depends upon weight and destination), so please feel free to email us for a quote before you order. If the actual cost of shipping is more than the automatically quoted rate, you must approve the additional charges before the order will be shipped. Shipping charges will be reduced if shipping weight is under 3 lbs. All shipping charges (except via Asendia) include 17% to cover Biblio fees and commissions that apply to these charges. LIBRARIES: We offer flexible terms to public and university libraries.
Sobre o Vendedor
Twin City Antiquarian Books
Membro de Biblio desde 2005
Minneapolis, Minnesota
Sobre Twin City Antiquarian Books
We are mail-order sellers of used and out-of-print books, selling on the Web since 2000.
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- FFEP
- A common abbreviation for Front Free End Paper. Generally, it is the first page of a book and is part of a single sheet that...
- Recto
- The page on the right side of a book, with the term Verso used to describe the page on the left side.
- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
- Brodart
- Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
