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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
por Bedbury, Scott
- Usado
- Capa dura
- Condição
- Used:Good
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Livreiro
-
HOUSTON, Texas, United States
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Sobre este item
Sinopse
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalhes
- Livreiro
- Ergodebooks
(US)
- Nº do estoque do livreiro
- DADAX0670030767
- Título
- A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
- Autor
- Bedbury, Scott
- Formato/Encadernação
- Capa dura
- Estado do livro
- Used:Good
- Quantidade Disponível
- 1
- Edição
- First Edition
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Editorial
- Brand: Viking Penguin, Inc
- Local de publicação
- New York, New York, U.s.a.
- Data de publicação
- 2002-01-15
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Alguns termos que podem ser usados ??nesta descrição incluem:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...