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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
por Bedbury, Scott, Fenichell, Stephen
- Usado
- Condição
- Used - Good
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Livreiro
-
Frederick, Maryland, United States
Formas de pagamento
Sobre este item
Sinopse
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalhes
- Livreiro
- Wonder Book
(US)
- Nº do estoque do livreiro
- D05C-01585
- Título
- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- Autor
- Bedbury, Scott, Fenichell, Stephen
- Estado do livro
- Used - Good
- Encadernação
- Brochura
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Editorial
- Penguin Books
- Local de publicação
- E Rutherford, New Jersey, U.s.a.
- Esta edição foi publicada pela primeira vez
- February 25, 2003
Termos da venda
Wonder Book
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