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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
por Scott Bedbury,Stephen Fenichell
- Usado
- Brochura
- Condição
- Used Very Good
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Livreiro
-
Kutztown, Pennsylvania, United States
Formas de pagamento
Sobre este item
Sinopse
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalhes
- Livreiro
- Firefly Bookstore LLC
(US)
- Nº do estoque do livreiro
- 359547
- Título
- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- Autor
- Scott Bedbury,Stephen Fenichell
- Formato/Encadernação
- Trade Paperback
- Estado do livro
- Used Very Good
- Quantidade Disponível
- 1
- Encadernação
- Brochura
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Editorial
- Penguin Books
- Local de publicação
- E Rutherford, New Jersey, U.s.a.
- Data de publicação
- February 2003
- Páginas
- 220
- Catálogos de livreiros
- Business/Sales & Marketing;
Termos da venda
Firefly Bookstore LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives mis-described or damaged.
Sobre o Vendedor
Firefly Bookstore LLC
Sobre Firefly Bookstore LLC
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....