A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
por Bedbury, Scott; Fenichell, Stephen
- Novo
- Capa dura
- Condição
- Novo
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Livreiro
-
Memphis, Tennessee, United States
Formas de pagamento
Sobre este item
Sinopse
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalhes
- Livreiro
- Gulf Coast Books (US)
- Nº do estoque do livreiro
- 0670030767-11-24311221
- Título
- A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
- Autor
- Bedbury, Scott; Fenichell, Stephen
- Formato/Encadernação
- Capa dura
- Estado do livro
- Novo
- Quantidade Disponível
- 1
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Editorial
- Viking Penguin, Inc
- Local de publicação
- New York, New York, U.s.a.
- Data de publicação
- 2002-01-15
- X weight
- 17 oz
Termos da venda
Gulf Coast Books
Sobre o Vendedor
Gulf Coast Books
Sobre Gulf Coast Books
Glossário
Alguns termos que podem ser usados ??nesta descrição incluem:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...